Program Overview

Bachelor of Business Administration (BBA)

Programme Overview

The Bachelor of Business Administration (BBA) programme is designed to equip graduates with knowledge, competency, practical skills, leadership attributes, and problem-solving skills in business management. The programme has a long history, dating back to 1966 when the Faculty of Economics and Administration first offered business and accounting courses.

Programme Goal and Learning Outcomes

The aim of the programme is to prepare students to play a vital role in industry and nation building. The learning outcomes of the programme include:

• Acquiring knowledge in various business disciplines
• Applying knowledge in various functional business disciplines
• Demonstrating an awareness of social responsibility
• Demonstrating professional behaviour
• Showing the ability to communicate, lead, and work in a team
• Solving problems using the scientific approach
• Becoming life-long self-directed learners
• Applying managerial and entrepreneurial skills

Career Opportunities

Graduates of the BBA programme can pursue various career opportunities, including:

• Human Resource Executive/Manager
• Training Executive/Manager
• Recruitment/Staffing Executive
• Risk Manager
• Fund Manager
• Investment Analyst
• Financial Analyst
• Portfolio Manager
• Insurance/Banking Product Manager
• Stock Broker/Remisier
• Financial Planner/Executive
• Marketing Researcher
• Sales/Marketing Executive/Manager
• Promotions Manager
• Import/Export Executive

Programme Structure

The programme consists of:

• University Courses: 13 credits
• Core Courses: 49 credits
• Elective Courses: 51 credits
• Industrial Training: 6 credits
• Total Credits: 122 Note: The programme structure is subject to change

Duration of Study

The duration of study for the BBA programme is 7-11 semesters, with a minimum of 3 ˝ years and a maximum of 5 ˝ years.

Intake Schedule

The intake schedule for the BBA programme is in March and October.

Entry Requirement and Programme Fee

The entry requirements and programme fees for the BBA programme are available for Malaysian and international students.

Programme Coordinator

The programme coordinator for the BBA programme is Dr. Rajenthyran A/L Ayavoo.

Programme Details

• BBA Program Structure: Available in the handbook
• Handbook: List of handbooks available
• Brochure: Available for download soon