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Program Overview
Introduction to the VEMP Training Project
The VEMP training project, established in 2012, aims to cultivate high-level management talents for the Chinese agricultural and food industry. The project has undergone a comprehensive upgrade, focusing on Vision, Entrepreneurship, Management, and Practice, to cater to the needs of the modern agricultural industry.
Project Mission and Values
Mission
The mission of the VEMP project is to foster industry pioneers and lead the development frontier.
Values
The project adheres to the values of using heart and dedication in its endeavors.
Course Settings
The VEMP project offers a comprehensive curriculum, including:
Vision
- Agricultural food system and farm enterprise transformation
- Construction of an agricultural powerhouse
- Future food: analysis and prospects of hotspots
- Changes and trends in the global agricultural industry
- Analysis of the current macroeconomic situation
- International experience and implications for China's agricultural powerhouse construction
- The impact of the Sino-US trade conflict on China's agricultural industry
Entrepreneurship
- Practical management communication
- Job commerce leadership
- Efficient communication from dissent to consensus
- Leadership for organizational growth
Management
- Organizational culture construction
- Enterprise strategic financial management
- Tax planning
- Financial management
- Marketing principles
- Brand marketing and management
- Market marketing: what, why, and how
- From human history to brand storytelling
- New positioning: marketing performance index growth strategy
- Business model and system thinking
Practice
- Agricultural business simulation
- Agricultural enterprise case studies
Mobile Classroom
The project also features a mobile classroom, including:
- Benchmarking enterprise visits and exchanges
- Roundtable meetings
- Group presentations and defenses
Admission Plan
Enrollment
The project plans to enroll 35 students per class, with the entrance time set for September 2024.
Application Requirements
Applicants should be:
- Enterprise founders, chairmen, CEOs, or other high-level executives
- Entrepreneurs with needs for industrial transformation and strategic upgrading
- Management personnel transitioning from basic to middle management
- Technical personnel transitioning to management positions
- Other management personnel seeking to enhance their management skills
Tuition and Duration
Duration
The program is a non-full-time study with a duration of 1.5 years, consisting of 10 courses, with approximately one concentrated course every two months, each lasting three days.
Tuition
The course fee is 88,000 yuan per person (or 50,000 yuan per 8 people for school-enterprise cooperation). The tuition does not include costs for visits, inspections, student activities, transportation, accommodation, and other expenses.
Application and Enrollment Procedure
Application Procedure
- Submit application materials.
- Initial review of materials, followed by an interview arranged by the China Agricultural University MBA Education Center.
- Qualifying applicants will be approved for admission by the MBA Education Center and the School of Economics and Management.
Deadline for Application
The application deadline is May 15, 2024.
Interview Schedule
- First batch: June 5, 2024
- Second batch: June 15, 2024
- Third batch: June 25, 2024