Program Overview

Program Overview

The Master in Management Public program, with a focus on Marketing and Communication for the Public Sector, is designed to provide students with the knowledge and skills necessary to become specialists in the public sector and experts in marketing and communication. This program also aims to instill a management culture relevant to non-profit organizations.

Program Objectives

The primary objective of this program is to equip students with the competencies required to excel in the public sector, particularly in marketing and communication. By combining theoretical knowledge with practical skills, students will gain a comprehensive understanding of the sector and develop expertise in managing non-market organizations.

Program Details

Location and Format

• The program is offered in Aix-en-Provence.
• It is available in both initial and continuing education formats.
• The program follows an alternation format, combining theoretical studies with practical experience.

Rankings

• The program has been ranked 6th by Eduniversal in 2025, highlighting its excellence and reputation in the field of public management and marketing.

Curriculum and Outcomes

The curriculum is designed to provide students with a deep understanding of marketing, communication, and management principles as they apply to the public sector. Upon completion, graduates will have acquired the necessary skills to become specialists in their field, capable of navigating the complexities of public sector management and communication with ease.

Admission and Requirements

Although specific admission criteria and requirements are not detailed in the provided context, it is essential for prospective students to consult the official program resources for comprehensive information on eligibility, application processes, and required documentation.