Program Overview

Introduction to the Bachelor Universitaire de Technologie (BUT) Techniques de Commercialisation (TC) - Marseille

The Bachelor Universitaire de Technologie (BUT) Techniques de Commercialisation (TC) - Marseille is a selective three-year program that awards 180 ECTS credits. The program is designed to equip students with the skills and knowledge necessary for careers in sales, marketing, communication, and distribution, primarily in the context of goods and services intended for the general public.

Objectives of the Program

The primary objectives of the BUT TC program are to:

• Develop students' operational skills through the acquisition of quantitative and commercial techniques, including management, sales, distribution, market analysis, and more.
• Enable students to understand the current business environment and real-world situations, including economics, law, interpersonal relationship tools, personal development, management simulations, tutored projects, and internships.

Program Structure and Organization

The program is structured over six semesters, with a total of 1800 hours of coursework and 600 hours of tutored projects. The program allows for international mobility, with the possibility of spending one or two semesters abroad or completing an internship.

Parcours (Paths) Offered

The program offers three parcours, each with its specific objectives and competencies:

Parcours Marketing et Management du Point de Vente

• Objectives: To train students in the management of sales spaces, focusing on team management and sales space management.
• Competencies: Managing a commercial team in a sales space, piloting a sales space.
• Careers: Retail manager, department manager, sales space manager.

Parcours Business Développement et Management de la Relation Client

• Objectives: To train students in the development of commercial activities while ensuring customer satisfaction to build a lasting relationship.
• Competencies: Participating in the marketing and commercial strategy of an organization, managing customer relationships.
• Careers: Business developer, customer portfolio manager.

Parcours Stratégie de Marque et Événementiel

• Objectives: To train professionals capable of managing a brand, conceiving and piloting events, and deploying communication and marketing strategies.
• Competencies: Elaborating a brand identity, managing an event project.
• Careers: Brand manager, event project manager.

Certifications and International Mobility

The program offers certifications such as PIX, TOEIC, and Voltaire. International mobility is encouraged, with possibilities for semesters abroad or international internships.

Admission and Tuition

• Admission: Through Parcoursup, with a selection process based on the applicant's profile and motivations.
• Tuition Fees: National tuition fees apply, with exemptions for scholarship holders and students in alternance (work-study programs).

Profile of Candidates

The program is open to holders of a general series baccalaureate, with preferred specializations including history-geography, geopolitics and political sciences, languages, literatures and foreign cultures, mathematics, and economic and social sciences. Holders of a STMG baccalaureate are also eligible.

Conclusion

The BUT Techniques de Commercialisation (TC) - Marseille offers a comprehensive education in commercialization techniques, preparing students for a wide range of careers in sales, marketing, communication, and distribution. With its selective admission process, international mobility opportunities, and professional certifications, the program is designed to equip students with the skills and knowledge necessary to succeed in the competitive business world.