Program Overview

Program Overview

The Sales Management Master's program is a unique and practice-oriented course that aims to educate future sales managers, consultants, start-up founders, and researchers. It is Europe's only regular university Master's program in Sales Management.

Program Details

• Degree: Master of Science
• Start: Winter and summer semesters
• Duration: 4 semesters
• Language of Instruction: German
• Admission: Restricted admission (NC)

Program Structure

The program offers a specialization in sales management with a strong focus on practical application. It includes a compulsory internship and the option for a voluntary stay abroad. The faculty has partnerships with approximately 20 universities in Europe and overseas.

Target Group

This program is suitable for individuals who:

• Have the ability to analyze complex issues and work in a solution-oriented manner
• Are willing to empathize with others
• Possess strong communication skills
• Enjoy working with people and identifying challenges in the sales context
• Are interested in acquiring methodological knowledge and applying it to practical problems

Career Prospects

Graduates of this program often work as:

• Sales managers, nationally and internationally
• In management and leadership positions in other business areas
• In key account management
• In consulting
• In scientific sales research

Suitable Fields of Study

This program is suitable for graduates of:

• Business administration
• Management and economics
• Marketing
• Natural sciences
• (Business) engineering
• (Business) psychology
• Economics
• Comparable courses of study

Internship and Stay Abroad

• A internship is compulsory during the course of study.
• A stay abroad can be taken voluntarily, with the faculty having partnerships with universities in Europe and overseas.