Program Overview

Introduction to Business Analytics for Strategic Decision-Making

The role of business analytics in assisting decision-making has become essential for all organisations in today's data-driven world. This unit, Business Analytics for Strategic Decision-Making (BEA318), focuses on business analytics relevant for strategic-level decision-making, which are conducted at the top of the organisational hierarchy and are significant in terms of monetary value and long-term impact.

Unit Details

• Unit Name: Business Analytics for Strategic Decision-Making
• Unit Code: BEA318
• Credit Points: 12.5
• College/School: Tasmanian School of Business and Economics
• Discipline: Finance
• Coordinator: Doctor Ayobolawole Ogundipe
• Available as an Elective: Yes
• Delivered By: University of Tasmania and Third Party(ies): ECA
• Level: Advanced

Availability

The unit is available in the following locations and study periods:

• Melbourne Study Centre: Semester 2
• Hobart: Semester 2
• Online: Semester 2

Key Dates

• Study Period: Semester 2
• Start Date: 6/7/2026
• Census Date: 28/7/2026
• WW Date: 31/8/2026
• End Date: 25/10/2026

Learning Outcomes

Upon completion of this unit, students will be able to:

• Explain how data analytics can create a competitive advantage for businesses in the digital economy
• Describe strategic/managerial/organizational problems related to analytics for an organisation or industry
• Identify and articulate solutions for generating organisational value through improved data analytic maturity
• Apply data analytics to assist strategic-level decision-making
• Present complex data using data visualization techniques

Fee Information

• Field of Education:
• Commencing Student Contribution: $2,174.00
• Grandfathered Student Contribution: $1,703.00
• Approved Pathway Course Student Contribution: Not applicable
• Domestic Full Fee: $3,284.00

Requisites

• Prerequisites: BEA212

Teaching

• Teaching Pattern: Pre-recorded Blended Lecture (online), up to 1.5 hours, weekly, and Blended Workshop (face to face and via zoom) for 180 minutes, 4 blocks of 3-hour workshops
• Assessment:
  • Strategic Formulation with Business Analytics (30%)
  • Implementing Strategy with Business Analytics (35%)
  • Monitoring, Evaluating, and Revising Strategy with Business Analytics (35%)
• Textbooks: Required readings will be listed in the unit outline prior to the start of classes

Note

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus. Units are offered in attending mode unless otherwise indicated.