Program Overview

Introduction to Retail Marketing Unit

The Retail Marketing unit, coded as BMA329, is a comprehensive program designed to equip students with a deep understanding of the retail environment, retailing concepts, and sales strategies. This unit is pivotal for marketers, as it enables them to comprehend the retailing business environment, identify customer needs, and address those needs through effective marketing and sales techniques.

Unit Details

• Unit Name: Retail Marketing
• Unit Code: BMA329
• Credit Points: 12.5
• College/School: Tasmanian School of Business and Economics
• Discipline: Marketing
• Coordinator: Associate Professor Louise Grimmer
• Available as an Elective: Yes
• Delivered By: University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute|Universal College of Higher Education Hong Kong
• Level: Advanced

Sustainable Development Goals

The Unit Coordinator has identified that this unit aligns with the following UN Sustainable Development Goals.

Availability

The unit is available at various locations, including:

• Melbourne Study Centre
• Hobart
• Hong Kong Universal Ed
• Online
• Shanghai Ocean University

Key Dates

Study Period | Start Date | Census Date | WW Date | End Date ---|---|---|---|--- Shanghai Semester 2 | 2/3/2026 | 7/4/2026 | 19/4/2026 | 5/6/2026 Semester 2 | 6/7/2026 | 28/7/2026 | 31/8/2026 | 25/10/2026

Learning Outcomes

• Discuss the theories and concepts underpinning retailing and sales activities.
• Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
• Communicate retail and sales concepts to diverse audiences.

Fee Information

Field of Education | Commencing Student Contribution | Grandfathered Student Contribution | Approved Pathway Course Student Contribution | Domestic Full Fee ---|---|---|---|--- | $2,174.00 | $1,703.00 | not applicable | $3,284.00

Teaching

Assessment | Online Quiz (20%) | Presentation (40%) | Report (40%) ---|---|---|---

Textbooks

Required | See MyLO for details.

Note

Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.