Program Overview

Introduction to the Branding and Visual Identity Unit

The Branding and Visual Identity unit, coded as ZAD129, is an introductory course that examines the use of conceptual and visual signs to embody, evoke, and represent the qualities, meaning, or narrative of a product or service to a particular group of people, customers, or consumers.

Unit Details

• Unit name: Branding and Visual Identity
• Unit code: ZAD129
• Credit points: 12.5
• College/School: Arts and Society
• Discipline: Arts
• Coordinator: Associate Professor Niklavs Rubenis
• Available as an elective: Yes
• Delivered By: University of Tasmania
• Level: Introductory

Availability

The unit is available in the following locations and study periods:

• Location: Hobart, Launceston
• Study period: Semester 1
• Attendance options: On-campus
• Available to: Domestic students, international students

Key Dates

• Study Period: Semester 1
• Start date: 23/2/2026
• Census date: 17/3/2026
• WW date: 20/4/2026
• End date: 14/6/2026

Learning Outcomes

Upon completion of this unit, students will be able to:

• Identify and describe key components of brand and visual identity design
• Evaluate the value of branding and visual identity in commercial practice and social contexts
• Apply branding practices to enable development of brand and visual identity
• Reflect on theory and application of branding in relation to personal practice

Fee Information

• Field of Education:
• Commencing Student Contribution: $1,192.00
• Grandfathered Student Contribution: $1,020.00
• Approved Pathway Course Student Contribution: Not applicable
• Domestic Full Fee: $2,972.00

Requisites

Mutual Exclusions

Students cannot enrol in this unit as well as the following:

• ZAD211
• ZAD226

Teaching

• Teaching Pattern: 3 hour studio per week
• Assessment:
  • AT1: Booklet - What is Brand? (30%)
  • AT2: Presentation - Personal Branding (30%)
  • AT3: Portfolio - Designing the Brand (40%)
• Timetable: Available on the university website

Textbooks

Required readings will be listed in the unit outline prior to the start of classes.

Note

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus. Units are offered in attending mode unless otherwise indicated.