Program Overview

Introduction to the Master of Science in Business Analytics (MSBA) Program

The Master of Science in Business Analytics (MSBA) program is designed for individuals who wish to execute data science tasks, unlike the Master of Business Administration (MBA) which focuses on using data analytics to inform decision-making. The core of the MSBA curriculum is to develop a solid technical background and skills for students.

Program Focus and Curriculum

The focus of the MSBA program is on analytical methodology, analytical tools, forecasting, machine learning, optimization, and communicating the results of analyses to influence better decision-making. The program aims to equip students with the skills to build machine-learning models and collaborate with business leaders.

Sample Courses

• Data Management
  • Visual Analytics and Influencing Business
  • Modeling
• Data Mining and Machine Learning
• Simulation and Risk Analysis
• Multivariate Analyses and Experimental Design
• Forecasting
• Prescriptive Analytics
• Leading the Analytics Organization

Career Opportunities

Graduates of the MSBA program are likely to hold roles such as:

• Consultant
• Business analyst
• Marketing analyst
• Data analyst
• Data scientist
• Advanced analytics consultant
• Risk modeling associate
• Machine learning professional
• Operations research analyst

These professionals will be involved in building machine-learning models and collaborating with business leaders, as opposed to MBA graduates whose primary focus is on being effective business leaders.