Program Overview

International Master of Business Administration (Marketing)

The International Master of Business Administration (Marketing) qualifies individuals for professional practice as managers in international businesses. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high-level careers.

Aim

The aim of this program is to develop advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a business framework. Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.

Content & Structure

This program comprises 72 units of study normally completed as 16 courses of 4.5 unit value each.

What Courses You'll Study

The following courses are included in the program:

• Marketing Management (MARK 5025)
• Accounting for Management M (ACCT 5011)
• Economic Principles for Business (ECON 5020)
• Global Business Environment (BUSS 5300)
• Fundamentals of Data Analytics for Business (INFS 5130)
• Managing the Global Workforce (BUSS 5302)
• People, Leadership and Performance (BUSS 5114)
• Buyer Behaviour Insights (MARK 5032)
• Marketing Strategy and Planning (MARK 5033)
• Advanced Marketing Analytics (MARK 5064)
• Brand Management (MARK 5031)
• Specialisation Elective
• Specialisation Elective
• Elective
• Professional Consulting Project (BUSS 5434)
• Business Practicum G (BUSS 5396)
• International Business: Strategy and Ethics (BUSS 5034)

Electives

• Doing Business in Asia (BUSS 5347)
• Issues in International Trade (BUSS 5348)
• Research for Business Decision Making (BUSS 5397)
• Business Virtual Study Tour - Postgraduate (BUSS 5411)
• Service Management (BUSS 5428)
• Forecasting for Decision Making (BUSS 5427)
• Startup Studio G (BUSS 5448)
• Data Visualisation and Communication for Business Professionals (INFS 5128)
• Enterprising Asia: Innovation, Strategy & Impact (BUSS 5453)
• Tourism and Indigenous People and Stakeholders (TOUR 5010)
• Advertising: Theory and Practice (MARK 5024)
• Wine Marketing (MARK 5081)
• Advertising: Planning and Buying Media (MARK 5079)
• eMarketing (MARK 5080)
• Global Marketing (BUSS 5380)

Rules & Notes

1. Students who have taken a course that is substantially equivalent to a course from the program schedule may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director.
2. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.
3. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.
4. This is a capstone course and should be completed at the end of the program.

Entry Requirements

Applicants are required to have one of the following:

• A completed bachelor degree from a recognised higher education institution or equivalent
• A completed graduate diploma from a recognised higher education institution
• A completed graduate certificate from a recognised higher education institution

English Language Requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission:

• IELTS total [6.5]
• IELTS reading [6.0]
• IELTS writing [6.0]

Tuition Fees

The tuition fee for this program is AUD$ 42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025.

CRICOS Code

The CRICOS code for this program is G.

Duration

The duration of this program is 2 years full-time.

Mode

This program is available on-campus and online.

Start Date

The start date for this program is February or July.

Campus

This program is available at the City West campus.