Program Overview

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Master of Management (Advertising and Brand Management)

Overview

The Master of Management (Advertising and Brand Management) is a postgraduate degree that qualifies individuals for professional practice as managers in international businesses. This program equips students with advanced knowledge and skills required to develop smart and robust solutions to complex digital media issues, design ambitious and successful marketing strategies, and pursue high-level careers.

Aim

The aim of this program is to develop advanced knowledge and both conceptual and applied skills in contemporary media, promotion, and marketing practice within a business framework. The qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.

Content and Structure

To qualify for the award, students must complete 54 units, made up of:

• Four Advertising and Brand Management specialisation courses
• Four program core courses
• Two Advertising and Brand Management specialisation electives
• Two UniSA Business electives The program is also available for part-time study.

Program Core Courses

The following are the program core courses:

• Fundamentals of Data Analytics for Business (INFS 5130) - 4.5 units
• Business Ethics (BUSS 5384) - 4.5 units
• People, Leadership and Performance (BUSS 5114) - 4.5 units
• Strategic Concepts (BUSS 5074) - 4.5 units

Advertising and Brand Management Specialisation Courses

The following are the Advertising and Brand Management specialisation courses:

• Advertising: Theory and Practice (MARK 5024) - 4.5 units
• eMarketing (MARK 5080) - 4.5 units
• Advertising: Planning and Buying Media (MARK 5079) - 4.5 units
• Brand Management (MARK 5031) - 4.5 units

Specialisation Electives

Students can choose from the following specialisation electives:

• Global Marketing (BUSS 5380) - 4.5 units
• Buyer Behaviour Insights (MARK 5032) - 4.5 units
• Marketing Strategy and Planning (MARK 5033) - 4.5 units
• Advanced Marketing Analytics (MARK 5064) - 4.5 units
• Wine Marketing (MARK 5081) - 4.5 units

Business Electives

Students can choose from a range of business electives, including:

• Virtual Industry Internship G (BUSS 5443) - 4.5 units
• Data Visualisation and Communication for Business Professionals (INFS 5128) - 4.5 units
• Enterprising Asia: Innovation, Strategy & Impact (BUSS 5453) - 4.5 units
• Tourism and Indigenous People and Stakeholders (TOUR 5010) - 4.5 units
• Doing Business in Asia (BUSS 5347) - 4.5 units
• Global Marketing (BUSS 5380) - 4.5 units
• Research for Business Decision Making (BUSS 5397) - 4.5 units
• Business Practicum G (BUSS 5396) - 4.5 units
• Business Virtual Study Tour - Postgraduate (BUSS 5411) - 4.5 units
• Service Management (BUSS 5428) - 4.5 units
• Forecasting for Decision Making (BUSS 5427) - 4.5 units
• Professional Consulting Project (BUSS 5434) - 4.5 units

Rules and Notes

1. This is a capstone course and should be completed at the end of the program.
2. This course must be an advanced level course.
3. Students undertaking the Transition to Masters pathway between the Bachelor of Business or Bachelor of Commerce (Accounting) and Master of Management (Advertising and Brand Management) program will receive credit for this course.
4. Students who have not previously studied a relevant marketing course at undergraduate level are advised to enrol in this course in place of one of their Electives prior to undertaking any of their Specialisation courses.

Admission Criteria

Applicants are required to have one of the following:

• A completed bachelor degree in a business-related discipline from a recognised higher education institution or equivalent
• A completed bachelor degree which includes a major in business, commerce, marketing, or management
• A completed graduate certificate or higher qualification in a business-related discipline from a recognised higher education institution

English Language Requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission:

• IELTS total: 6.5
• IELTS reading: 6.0
• IELTS writing: 6.0

Tuition Fees

The tuition fee for this program is AUD $42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025.

Duration and Mode

The duration of this program is 1.5 years full-time, and it is available in both on-campus and online modes.

CRICOS Code

The CRICOS code for this program is F.

Related Degrees

Related degrees include:

• Master of Management (Marketing)
• Master of Management (Tourism and Event Management)
• Master of Management (Human Resource Management)
• Master of Management
• Master of Management (Business Analytics)