Program Overview

Master of Management (Marketing)

The Master of Management (Marketing) aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high-level careers in marketing.

Program Details

• Degree Level: Postgraduate
• Years: 2017
• Start Date: February, July
• Campus: City West
• Duration: 1.5 years full-time
• Mode: On-campus/Online
• Program Code: DMMX
• Fees: AUD$ 42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025
• English Language Requirements:
  • IELTS total: 6.5
  • IELTS reading: 6.0
  • IELTS writing: 6.0
• CRICOS Code: M

Entry Requirements

Applicants are required to have one of the following:

• A completed bachelor degree in a business-related discipline from a recognised higher education institution or equivalent
• A completed bachelor degree which includes a major in business, commerce, marketing, or management
• A completed graduate certificate or higher qualification in a business-related discipline from a recognised higher education institution

English Language Entry Requirements

International students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission:

• IELTS total: 6.5
• IELTS reading: 6.0
• IELTS writing: 6.0

Program Structure

To qualify for the award, students must complete 54 units, made up of:

• Four Marketing specialisation courses
• Four program core courses
• Two Marketing specialisation electives
• Two UniSA Business electives

Courses

Program Core Courses

• People, Leadership and Performance (BUSS 5114) - 4.5 units
• Fundamentals of Data Analytics for Business (INFS 5130) - 4.5 units
• Business Ethics (BUSS 5384) - 4.5 units
• Strategic Concepts (BUSS 5074) - 4.5 units

Marketing Specialisation

• Marketing Management (MARK 5025) - 4.5 units
• Buyer Behaviour Insights (MARK 5032) - 4.5 units
• Marketing Strategy and Planning (MARK 5033) - 4.5 units
• Advanced Marketing Analytics (MARK 5064) - 4.5 units

Specialisation Electives

• Advertising: Planning and Buying Media (MARK 5079) - 4.5 units
• eMarketing (MARK 5080) - 4.5 units
• Global Marketing (BUSS 5380) - 4.5 units
• Advertising: Theory and Practice (MARK 5024) - 4.5 units
• Brand Management (MARK 5031) - 4.5 units
• Wine Marketing (MARK 5081) - 4.5 units

Business Electives

• Virtual Industry Internship G (BUSS 5443) - 4.5 units
• Data Visualisation and Communication for Business Professionals (INFS 5128) - 4.5 units
• Enterprising Asia: Innovation, Strategy & Impact (BUSS 5453) - 4.5 units
• Tourism and Indigenous People and Stakeholders (TOUR 5010) - 4.5 units
• Doing Business in Asia (BUSS 5347) - 4.5 units
• Managing Across Cultures (BUSS 5349) - 4.5 units
• Research for Business Decision Making (BUSS 5397) - 4.5 units
• Business Practicum G (BUSS 5396) - 4.5 units
• Business Virtual Study Tour - Postgraduate (BUSS 5411) - 4.5 units
• Service Management (BUSS 5428) - 4.5 units
• Forecasting for Decision Making (BUSS 5427) - 4.5 units
• Professional Consulting Project (BUSS 5434) - 4.5 units

Rules and Notes

1. This is a capstone course and must be completed as the last course in the program.
2. Students undertaking the Transition to Masters pathway between the Bachelor of Business or Bachelor of Commerce (Accounting) or Bachelor of Business (Tourism and Event Management) and Master of Management (Marketing) program will receive credit for this course.
3. This course must be an advanced level course. See Business Electives list for options.

Related Degrees

• Master of Management (Tourism and Event Management)
• Master of Management (Human Resource Management)
• Master of Management
• Master of Management (Advertising and Brand Management)
• Master of Management (Business Analytics)