Program Overview

Hospitality and Retail Management Program

The Hospitality and Retail Management program at Texas Tech University offers a comprehensive education in the fields of hospitality, retail, and tourism management.

Academics and Majors

The program provides various academic options, including:

• B.S. Restaurant, Hotel & Institutional Management
• B.A.A.S. Restaurant, Hotel & Institutional Management
• Online B.A.A.S. in Restaurant, Hotel & Institutional Management
• Accelerated B.S. to M.S. in Restaurant, Hotel & Institutional Management
• B.S. Event Management
• B.A.A.S. Event Management
• B.S. Retail Management
• B.S. Fashion Merchandising
• B.A.A.S. Fashion Merchandising

Graduate Programs

The program also offers graduate degrees, including:

• M.S. Hospitality & Retail Management
• Online M.S. Hospitality and Retail Management
• Ph.D. Hospitality, Tourism, and Retail Management
• Graduate Certificates

Undergraduate Minors and Certificates

Additionally, the program provides undergraduate minors and certificates in:

• Retail Management
• Fashion Merchandising
• Restaurant, Hotel, and Institutional Management
• Hospitality and Retail Management
• Sustainability
• Undergraduate Certificates

Ph.D. in Hospitality, Tourism, and Retail Management

The Ph.D. program in Hospitality, Tourism, and Retail Management is designed to prepare students for faculty positions in higher education and leadership roles in the industry. The program requires 48 credit hours and is offered on the Lubbock, TX campus. The GRE is required for admission.

Program Objectives and Outcomes

The Ph.D. program aims to:

• Acquire an in-depth understanding of the theory, concepts, and practices in the fields of hospitality, tourism, and retail management.
• Explore key issues facing these industries, current research, and practices in hospitality, tourism, and retail management.
• Apply concepts and theories to solve theoretical and practical problems related to hospitality, tourism, and retail management.
• Communicate research findings for both academic and professional audiences.
• Develop an aptitude for and expertise in a variety of research and statistical techniques important for research in the academy and the hospitality, tourism, and retail industries.
• Value the integration of research with teaching to provide students with advanced understanding.
• Analyze the global, social, multicultural, and environmental issues facing hospitality, tourism, and retail professionals in academic and industry settings.
• Value involvement in professional organizations supporting hospitality, tourism, and retail disciplines.

Research Areas

The program focuses on three main research areas:

• Hospitality Administration: management and marketing research associated with hospitality, including hotels, restaurants, institutional management, dynamic pricing, guest experience, and technology.
• Tourism Administration: management and marketing research associated with tourism, including group and event management, experiential and wine tourism, and place branding.
• Retail Management: management and marketing research associated with retailing, including branding, shopper and consumer behavior, pricing, service, and brandscape.