Program Overview

Master of Science in Marketing Research and Analytics

The Rawls College Master's in Marketing Research and Analytics (MSMRA) program prepares graduates for success in an ever-expanding industry. With a fully-online, 30-hour program, students learn how to design marketing research studies and analyze data using cutting-edge analytical tools in a digital economy. Upon graduation, students will have the skills and knowledge needed to be an effective marketing professional in today's fast-paced, information-driven environment.

Program Highlights

• Flexible Format: The comprehensive, 100% online format accommodates busy schedules.
• Flexible Entry: Options to begin coursework during any semester (start dates in January, June, or August) give students the power to begin when they're ready.
• Convenient Coursework: All coursework is completed online during times that best fit the student's schedule.
• Self-Paced Learning: Students can attend class part-time and apply their class knowledge to real-world applications in real-time.

Career-Defining Curriculum

The program prioritizes the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research with corporations, strategic consulting organizations, advertising agencies, or marketing research firms. Through the comprehensive curriculum, students will learn to connect information about products or services, customers, and markets to business performance metrics and acquire the necessary skills to contribute to important decision-making by using data to improve productivity and profitability.

Core classes include:

• Marketing Concepts and Strategies
• Consumer Behavior Research
• Statistical Concepts for Business and Management
• Advanced Statistics for Marketing
• Measurements and Survey Research in Marketing
• Experimental Design and Analysis in Marketing
• Digital Marketing Analytics
• Qualitative Research in Marketing

Customized Learning Experience

In addition to developing a common body of knowledge in practical business matters, students can complete a concentration and earn globally-recognized certifications.

Concentrations

While no concentration is required, these options provide students with the opportunity to create a program that meets their personal academic and career goals.

Certifications

Students can view the curriculum to learn more about available certifications.

Program Format

The MSMRA program requires 30-credit hours, consisting of specialized marketing research courses. This is a part-time, lockstep program only.

Faculty

Rawls College professors are known for their easy accessibility and collaborative approach to teaching. They draw upon extensive experience and insights afforded by their innovative research. Respected as thought leaders and industry experts, the faculty are sought after for their insight by companies and media outlets. They network extensively within the business community, giving students an insider's view and the tools they will need to lead their chosen field.

Class Profile

Supporting Your Success

Rawls Career Management Center

The Rawls Career Management Center (CMC) is dedicated to supporting student success. The CMC staff helps students explore professions and industries, learn strategic career advancement techniques, and connect with top employers.

Techsan Connection

The Techsan Connection is a free, online platform for Texas Tech alumni. Through the platform, alumni can apply to jobs, reconnect with fellow classmates, network with industry professionals, and volunteer to mentor current students.

Admissions

The admission process is the first step toward earning a degree. The university works closely with applicants to ensure the application process is personal, simple, and successful.

Application Requirements

Applicants must have a bachelor's degree. A complete application consists of the following items:

• Unofficial Transcripts: From any degree-awarding college or university, as well as any post-secondary institution attended.
• Resume: A detailed current resume, indicating professional work experience, including start and end dates for each position held, accomplishments, and skills acquired.
• Letter of Recommendation: Providing specific examples and anecdotes that illustrate the applicant's professional and/or academic potential.
• Essay: Outlining personal experiences, career goals, past challenges, and any other relevant information the admissions committee should consider.
• English Proficiency for International Students: Proof of English proficiency is required before applications can be considered for admission.

Application Deadlines

Applications are accepted on a rolling basis.