Program Overview

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Online Bachelor of Business Administration in General Business

Prepare for a dynamic future with Texas Tech University's flexible and career-focused online business degree, offered through the AACSB-accredited Jerry S. Rawls College of Business and designed to help you balance your education with work and life commitments.

Learning Model

100% Online, Asynchronous

Credit Hours

120 credits

Tuition Estimates

Average In or Out of State

$415-500 per credit hour Tuition rates are based on your residency determination of Texas Resident, Non-Resident, or Foreign.

Degree and Course Details

Texas Tech University's Online Bachelor of Business Administration (BBA) empowers you to gain the skills and knowledge to succeed in today's competitive business world—on your schedule. Designed for working professionals and nontraditional students, this flexible program offers hands-on learning, expert faculty, and opportunities to earn credit for prior work-life experience.

Key Courses

ISQS 2377 – Decision Making in Business

Introduces students to quantitative and analytical tools used in effective business decision-making. Emphasizes data analysis, critical thinking, and problem-solving through the application of statistical methods, modeling, and decision-support systems.

ACCT 2300 – Financial Accounting

An introduction to the fundamental principles of financial accounting and reporting for modern business enterprises. This course explores the concepts, terminology, and processes used to record, classify, and interpret financial transactions.

MGT 4380 – Strategic Management

A capstone, integrative course that examines how organizations achieve and sustain superior economic performance through strategic decision-making.

MKT 3350 – Marketing for a Global Marketplace

Explores the challenges and opportunities of marketing in an international context. This course examines how cultural, economic, political, and legal environments affect global marketing strategies.

Why Texas Tech Online+?

Learn from Distinguished Faculty

As part of our Online BBA program, you'll benefit from the expertise of distinguished faculty who excel in both academia and the business world.

Flexible Learning

Designed with nontraditional students and working professionals in mind, our online format allows you to balance your studies with your busy schedule, providing the flexibility to learn anytime, anywhere.

Career-Focused Curriculum

Prepare for success in today's competitive business environment with a curriculum tailored to develop the skills employers value most.

Job Market Outlook

Use the interactive tool to explore career pathways, industry demand, and salary projections tailored to your location. Get insights into employment trends and top occupations related to your field of study.

Career Opportunities with an Online General Business Degree

• Market Research Analyst
• Sales Manager
• Human Resource Manager
• Operations Research Analyst
• Marketing Manager
• Business Development Manager

Student Support

Explore Texas Tech Online's comprehensive support services designed for nontraditional students, offering academic assistance, career guidance, and personalized resources to help you succeed.

Industry Career Certificates

Enhance your Texas Tech Online degree with free industry career certificates—short, self-paced, industry-aligned programs from leaders like Google, IBM, and Meta. Build in-demand skills, boost your resume, and stand out in today's competitive job market—all at no additional cost!

Frequently Asked Questions

How long does it take to complete an Online+ degree?

Most students complete their Online+ degree in 2-4 years, depending on transfer credits and course load.

Can I transfer credits into Texas Tech Online?

Yes, Texas Tech University accepts transfer credits, which are evaluated on a case-by-case basis.

Will my diploma say "Texas Tech Online" or "Texas Tech University"?

Whether you complete your degree on campus or online, your diploma and transcript will say "Texas Tech University."

Is Texas Tech Online accredited?

Absolutely, Texas Tech University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

What makes Online+ different from traditional online programs?

Online+ is designed for flexibility and career acceleration, featuring 8-week courses with multiple start dates, free credit for work-life experience, and no application fee.

What kind of support will I receive as an Online+ student?

From application to graduation, you'll have personalized support, including Enrollment Service Specialists, Online Student Advocates, and career counseling.

Are Online+ courses self-paced?

While Online+ courses are asynchronous, they are structured with weekly assignments and deadlines, giving you flexibility while keeping you on track for success.

How much does an Online+ degree cost?

Tuition varies by program, but Texas Tech Online is committed to affordability.

Do Online+ students qualify for financial aid and scholarships?

Yes, eligible students can apply for federal financial aid, grants, scholarships, and military benefits.

Can I earn credit for work and life experience?

Yes, Online+ offers free prior learning assessments (PLA) that allow you to earn credit for professional certifications, military training, and work experience.