Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Details
Program Details
Degree
Bachelors
Major
Marketing | Merchandising | Retail Management
Area of study
Business and Administration | Services
Course Language
English
About Program

Program Overview


Hospitality and Retail Management

The Hospitality and Retail Management program at Texas Tech University provides students with the academic background and necessary skills to prepare for an exciting career in the dynamic, fast-paced technology-driven retailing industry.


Degree and Course Details

The Retail Management program offers a comprehensive curriculum that encompasses current retailing issues and policies, such as globalization, retail technology, customer behavior, and e-commerce. Students participate in team projects to solve problems, individual projects, and interact with professionals to analyze current retail strategies and practices.


  • Overview
  • Curriculum and Tracks

The program includes courses in buying, assortment planning, allocation, selling, visual merchandising, e-commerce, retailing research, and management. Students utilize state-of-the-art technology for category and space management and store planning, provided by JDA, an industry leader.


Tracks in Retail Management

The retail management program offers two tracks:


  1. Store Management: focuses on the specific skills needed at the store level, operations, or corporate level.
  2. Corporate/Research: requires a 2.75 GPA and specific courses, including RTL 3380, 4320, and 4330.

Minor in Retail Management

A student may minor in retail management by completing a minimum of 18 semester hours of selected coursework. Specific courses for the minor should be finalized and approved in conjunction with the student's major and minor advisors.


Bachelor of Science in Retail Management Sciences Degree Plan

The degree plan includes a supervised internship program, industry-sponsored course projects, and a strong alumni base, affording students the opportunity to interface with a dynamic combination of retail executives and organizations throughout their academic study.


Mission

The mission of the retail management program is to prepare students to make a contribution to the retail industry and to society as a whole through quality education, research, and service.


Curriculum Emphasis

The curriculum emphasizes work-related experiences, internship opportunities, and career placement. A 10-week, 300- to 400-hour supervised internship in the retail industry is required of each student with a retail management major.


Scholarships

Scholarships are available to Texas Tech retailing students, awarded based on academic excellence and financial need. Students must reapply each year to sustain awarded scholarships.


Career Opportunities

There are many career opportunities for graduates with a Retail Management major, including store management, international trade, procurement, corporate buying, mall management, merchandise analysis, sales management, product development, category, and space management. An established network of alumni and human resource managers can help students develop student/mentor relationships and work with executives in many different locations and organizations.


See More