Program Overview

Graduate School of Media and Culture

The Graduate School of Media and Culture is a special graduate program that aims to understand and explore the rapidly increasing influence of mass media and advertising in the 21st century information society.

Education Objective and Talent

The program's objective is to cultivate professionals who can systematically understand and research mass media and advertising, with a focus on the media and information industry. The program aims to contribute to social development by educating and re-educating professionals in the field.

Introduction to the Program

The program is designed to respond to the increasing social importance of digital culture and video content, which is at the center of innovation and development in digital communication media. The program aims to increase the added value of knowledge and information supply and distribution.

Curriculum

The curriculum includes a range of courses that cover various aspects of media and culture, including:

• (Cultural Arts Management)
• (Entertainment Management)
• (Urban Spatial Culture)
• UNESCO (UNESCO International Cultural Policy)
• (Leisure Business)
• (Cultural Content)
• (Digital Journalism)
• (Advertising and Public Relations)

Cultural Content Major

The Cultural Content major is designed to cultivate professionals who can understand and analyze digital culture and video content in the context of digital communication media. The major includes courses such as:

• (Introduction to Cultural Content)
• (Cultural Content Policy)
• (Film Theory)
• (Cultural Content Copyright)
• (Cultural Event Planning)
• (Global Cultural Code Analysis)
• (Understanding Entertainment Fandom)
• (Media Communication Specialist Lecture)
• (Transmedia Storytelling Planning)
• (Cultural Content Marketing)
• (Popular Culture Trend Analysis)
• 1 (One-Person Media Planning and Business)

Course List

The following is a list of courses offered in the program:

• MACJ001: (Communication Research Methodology)
• MACJ009: (Political Communication)
• MACJ013: (Semiotics)
• MACJ020: (Communication Theory)
• MACJ021: (Communication Aesthetics)
• MACJ026: (Mass Communication)
• MACJ028: (Communication Research Planning)
• MACJ029: (Human Relations and Communication)
• MACJ030: (Political Rhetoric)
• MACJ031: (Media Ecology)
• MACJ032: (Brain and Communication)
• MACJ034: (Cyber Communication Theory)
• MACJ035: (Big Data and Information Society)
• MACJ037: (Media Sports)
• MACJ038: AI (AI Communication)
• MACJ039: (Announcing and Speech)
• MACJ040: (Introduction to Content Industry and Technology)
• MACJ041: (Communication Network Analysis)
• CUCO007: (Cultural Criticism)
• CUCO016: (Introduction to Cultural Content)
• CUCO017: (Cultural Content Policy)
• CUCO028: (Film Theory)
• CUCO032: (Cultural Content Copyright)
• CUCO033: (Cultural Event Planning)
• CUCO038: (Global Cultural Code Analysis)
• CUCO039: (Understanding Entertainment Fandom)
• CUCO040: (Media Communication Specialist Lecture)
• CUCO041: (Transmedia Storytelling Planning)
• CUCO042: (Cultural Content Marketing)
• CUCO043: (Popular Culture Trend Analysis)
• CUCO044: 1 (One-Person Media Planning and Business)