Program Overview

Introduction to the Master's Program

The Master's program in Commercialization, Marketing, and Production of Audiovisual Content for Children and Young People is a unique offering designed to equip professionals with the skills and knowledge necessary to succeed in the rapidly evolving media landscape. This program is particularly focused on the creation, promotion, and commercialization of audiovisual products aimed at infant and juvenile audiences, recognizing the significant influence media has on the socialization and development of young people.

Program Objectives

The primary objective of this Master's program is to provide innovative training that combines theoretical foundations with practical skills in the creation, production, and marketing of audiovisual content. The program aims to foster professionals who can critically analyze the media environment, understand the needs and preferences of young audiences, and develop high-quality, engaging content that caters to these needs.

Competencies and Learning Outcomes

Upon completion of the program, students will possess a range of competencies, including:

• The ability to analyze and understand the consumption habits and media usage patterns of infant and juvenile audiences.
• Knowledge of marketing strategies and techniques for promoting audiovisual products to young people.
• Skills in the production and direction of audiovisual projects, including narrative techniques, planning, and execution.
• Understanding of the legal and ethical frameworks governing the production and distribution of content for children and young people.
• Ability to work in multidisciplinary teams and lead projects from conception to delivery.
• Capacity for critical thinking, problem-solving, and adaptability in a rapidly changing media environment.

Admission Requirements

To be eligible for the program, applicants must hold a university degree in a relevant field such as Communication, Journalism, Public Relations, or Marketing. The admission process involves an evaluation of the candidate's CV, followed by an interview to assess their interests, attitudes, and expectations. Fluency in English (at least B1 level according to the Common European Framework of Reference for Languages) is recommended.

Curriculum and Structure

The program is structured to provide a comprehensive education in the commercialization, marketing, and production of audiovisual content for young audiences. It includes modules on:

• Market analysis and audience research
• Content creation and production techniques
• Marketing and distribution strategies for audiovisual products
• Financial management and funding models for media projects
• Legal and ethical considerations in media production

Career Opportunities

Graduates of the program can pursue a variety of career paths, including:

• Professional roles in the audiovisual industry, such as production companies, broadcasting networks, and digital media platforms.
• Positions in marketing and advertising agencies specializing in youth markets.
• Careers in public institutions and organizations involved in media regulation, education, and cultural policy.
• Entrepreneurial ventures in the development of innovative audiovisual content and services for young people.

Tuition and Fees

The total cost of the program is 5,520, with a pre-enrollment fee of 100. There is a discount of 600 for students from the EU, funded by Next Generation funds and the Spanish government's Recovery, Transformation, and Resilience Plan.

Duration and Delivery

The program lasts for 9 months, from September to June, and is delivered in a hybrid format, combining online and on-campus learning. The program is based at the Radio Televisi鏮 Espa隳la facilities and is directed by F幨ix Ortega Mohedadno.

Conclusion

The Master's program in Commercialization, Marketing, and Production of Audiovisual Content for Children and Young People offers a unique and comprehensive education for professionals seeking to succeed in the dynamic and evolving media industry. With its focus on practical skills, theoretical knowledge, and industry relevance, this program equips graduates with the competencies needed to excel in careers related to the creation, promotion, and distribution of high-quality audiovisual content for young audiences.