Program Overview

Overview of the University Program

The university program in question appears to be focused on Business Analytics, with various courses and research areas related to digital business, analytics, and information management.

Program Details

• The program is offered by the Institute for Business Analytics.
• It covers a range of topics including technology management, data management, data analytics, process management, digital business models, and digital transformation.
• The program aims to provide students with a comprehensive understanding of the principles of business analytics and the ability to apply them in practical contexts.

Courses and Modules

• Kernvorlesung Wirtschaftsinformatik (Core Lecture in Business Informatics): This module introduces students to the fundamentals of business informatics, focusing on practical methods and tools.
• Modules: The program includes various modules such as:
  • Vorlesungen (Lectures)
    • Praxisprojekt I (Practical Project I)
    • Praxisprojekt II (Practical Project II)
    • Methoden der Wirtschaftsinformatik (Methods of Business Informatics)
    • Kernvorlesung Wirtschaftsinformatik (Core Lecture in Business Informatics)
    • Nachhaltige Digitalisierung (Sustainable Digitalization)
    • Big Data Analytics - Methoden und Anwendungen (Big Data Analytics - Methods and Applications)
  • Seminare (Seminars)
    • Seminar Big (Social) Data Analytics (Master)
    • Seminar Business Analytics (Bachelor / Master)
    • Seminar Wirtschaftsinformatik - Digital Business & Analytics (Bachelor)
    • Seminar Digital Business & Analytics (Master)
    • Seminar Customer Relationship Management und Social Media (Bachelor)

Research Areas

• The program encompasses several research areas, including:
  • Big Data Analytics & KI (Artificial Intelligence)
  • Datenqualität (Data Quality)
  • Explainable Artificial Intelligence
  • Social Media & Social Impact of IS (Information Systems)
  • Digital Business
  • Wertschöpfungs- und Netzwerkmanagement (Value Creation and Network Management)

Teaching Staff

• The program is taught by a team of professors and researchers, including:
  • Prof. Dr. Steffen Zimmermann
  • Prof. Dr. Mathias Klier
  • Prof. Dr. Manfred Reichert

Learning Objectives

• Upon completing the program, students are expected to:
  • Understand the theoretical concepts and methods of business informatics, particularly in the area of digital business and analytics.
  • Be able to apply digital technologies in organizational contexts.
  • Recognize the potential of technology and evaluate and shape the resulting changes.
  • Make connections between the acquired professional and methodological competencies to successfully identify, analyze, and interpret practical problems and derive recommendations for action.

Module Planning

• The module planning includes:
  • Einführung in die Wirtschaftsinformatik (Introduction to Business Informatics)
  • Technologiemanagement (Technology Management)
  • Datenmanagement (Data Management)
  • Vorgehensweisen und Methoden des Data Analytics (Procedures and Methods of Data Analytics)
  • Prozessmanagement (Process Management)
  • Digitale Geschäftsmodelle (Digital Business Models)
  • Digitale Transformation (Digital Transformation)

Literature

• Recommended literature includes:
  • Heinzl, A; Mädche, A.; Riedl, R. (2024): Wirtschaftsinformatik Einführung und Grundlegung, Springer.
  • Mertens, P.; Buxmann, P.; Hess, T.; Hinz, O.; Muntermann, J.; Schumann, M. (2023): Grundzüge der Wirtschaftsinformatik, Springer.
  • Alpar, P; Alt, R.; Bensberg, F.; Czarnecki, C. (2023): Anwendungsorientierte Wirtschaftsinformatik Strategische Planung, Entwicklung und Nutzung von Informationssystemen, Springer.
  • Leimeister, J. M. (2021): Einführung in die Wirtschaftsinformatik, Springer.

Organizational Information

• Time and Place: The next course start is in the winter semester 25/26, with lectures taking place in various rooms on the university campus.
• ECTS Points and Teaching Form: The module is worth 9 ECTS points and consists of a lecture (4 SWS) with an exercise (2 SWS).
• Assessment Method: The module examination consists of a graded exam and a graded written paper.

Service

• The university offers various services, including:
  • Universität von AZ (University from A to Z)
  • Lagepläne (Location Plans)
  • Presse (Press)
  • Stellenangebote (Job Offers)
  • Veranstaltungskalender (Event Calendar)
  • Telefonverzeichnis (Telephone Directory)

Legal Notices

• Impressum (Imprint): Information about the university and its representatives.
• Datenschutz (Data Protection): Information on how the university handles personal data.
• Barrierefreiheit (Accessibility): Information on the university's efforts to improve accessibility.
• Gebärdensprache (Sign Language): Information on sign language services offered by the university.
• Leichte Sprache (Easy Language): Information on the use of easy language in university communications.