Program Overview

Introduction to the markstones Institute of Marketing, Branding & Technology

The markstones Institute of Marketing, Branding & Technology is a part of the University of Bremen, located at Max-von-Laue-Straße 1, 28359 Bremen.

Research Areas

The institute is divided into several research areas, including:

• Digital Marketing Working Group
  • Led by Prof. Dr. Maik Eisenbeiß
  • Team members: Leyla Bracke, Richard Dobler, Lars Kröger, Jia Liu, Malte Ulbricht
• Innovative Brand Management Working Group
  • Led by Prof. Dr. Christoph Burmann
  • Team members: Lennert Schleßelmann, Dr. Michael Schade, Dr. Nicola Riley, Rafael Tietze, Anna Sophie Hollstein, Fabian Kraus, Jonas Küpker, Franziska Frese, Alexander Steding, Marieke Schewe, Fabian Kraus
• Consumer Behavior Working Group
  • Led by Prof. Dr. Kristina Klein
  • Team members: Vanessa von Salzen, Charlotte Pietschmann, Selei Meiners
• Retail and logistics management working group
  • Led by Prof. Dr. Matthias Klumpp
  • Team members: Maria Keil, Justin Hüsemann

Teaching

The institute offers various teaching programs, including:

• Bachelor's degree
• Master's degree
• Master Thesis Award

##Research The institute is involved in various research projects, including:

• Research projects
• Publications
• Research collaborations
• Research Talks

Practice

The institute has connections to the industry through:

• Consulting projects

Specific Projects

One specific project is the project module IEM2, which is a cooperation with the Bremen Economic Development Agency. This project aims to show medium-sized companies the opportunities of digitalization and to participate in the implementation. It is led by Professor Klein and Professor Eisenbeiß.