Program Overview

Program Overview

The Master's degree in Fashion Communication Design is a 4-curricular semester program that offers advanced specialization in various areas related to the textile and fashion industry. The program focuses on marketing, communication (both in-person and digital), promotion, and presentation of fashion products and services.

Program Curriculum

The curriculum includes optional units to enhance students' skills, with an emphasis on practical projects developed individually or in groups, often in collaboration with companies. These skills are crucial for effective communication within the value chain, involving clients, suppliers, distributors, retailers, social media, influencers, and other professionals.

Key Areas of Focus

• Marketing
• Communication (in-person and digital)
• Promotion
• Presentation of fashion products and services
  • Involving clients
  • Involving suppliers
  • Involving distributors
  • Involving retailers
  • Utilizing social media
  • Collaborating with influencers
  • Interacting with other professionals

Program Structure

The program is designed to provide students with a comprehensive understanding of the fashion industry, with a focus on practical application and collaboration with industry partners. The curriculum is structured to include a mix of theoretical and practical coursework, with an emphasis on developing students' skills in marketing, communication, and promotion.