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Bachelors

Marketing B.S.B.A.

University of Arkansas Fayetteville
Fayetteville , United States
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Students
Tuition Fee
Not Available
Start Date
2026-09-01
Medium of studying
On campus
Duration
4 years
Details
About Program
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Details
Program Details
Degree
Bachelors
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2025-09-01-
2026-01-01-
2026-09-01-
2027-01-01-
2027-09-01-
About Program

Program Overview

Marketing B.S.B.A. Program

The Marketing B.S.B.A. program is designed to provide students with a comprehensive education in marketing, preparing them for successful careers in the field.


Program Overview

The program consists of an eight-semester degree plan, which includes a combination of general education courses, business core courses, and marketing electives.


First Year

  • Fall:
    • ENGL 10103 Composition I (ACTS Equivalency = ENGL 1013) (Satisfies General Education Outcome 1.1) - 3 units
    • MATH 20503 Finite Mathematics (Satisfies General Education Outcome 2.1) - 3 units
    • BUSI 11101 Freshman Business Connection - 1 unit
    • SCMT 21003 Integrated Supply Chain Management - 3 units
    • MGMT 21003 Managing People and Organizations - 3 units
    • ISYS 11203 Business Application Knowledge - Computer Competency - 3 units
  • Spring:
    • BLAW 20003 The Legal Environment of Business (ACTS Equivalency = BLAW 2003) - 3 units
    • SPCH 10003 Public Speaking (ACTS Equivalency = SPCH 1003) (Satisfies General Education Outcomes 1.2 and 5.1) - 3 units
    • ACCT 20103 Accounting Principles - 3 units
    • BUSI 10303 Data Analysis and Interpretation - 3 units
    • ECON 22003 Principles of Microeconomics (ACTS Equivalency = ECON 2203) or ECON 21003 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) - 3 units
  • Year Total: 16 units (Fall), 15 units (Spring)

Second Year

  • Fall:
    • ACCT 20203 Accounting Principles II or SEVI 20503 Business Foundations - 3 units
    • MKTG 34303 Introduction to Marketing - 3 units
    • ECON 21003 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) or ECON 22003 Principles of Microeconomics (ACTS Equivalency = ECON 2203) - 3 units
    • ENGL 10203 Composition II (ACTS Equivalency = ENGL 1023) (Satisfies General Education Outcome 1.1) - 3 units
    • ISYS 20303 Foundations of Business Analytics - 3 units
  • Spring:
    • Social Sciences - State Minimum Core (Satisfies General Education Outcomes 3.3 and 4.1, as well as the Social Issues, Multicultural Environment, and Demographic Diversity Requirement) - 3 units
    • MATH 22003 Survey of Calculus (ACTS Equivalency = MATH 2203) - 3 units
    • 3 hours general education elective - 3 units
    • ISYS 21003 Business Information Systems or FINN 20403 Principles of Finance - 3 units
    • Science State Minimum Core (Satisfies General Education Outcome 3.4) - 4 units
  • Year Total: 15 units (Fall), 16 units (Spring)

Third Year

  • Fall:
    • ISYS 21003 Business Information Systems (whichever was not taken earlier) or FINN 20403 Principles of Finance - 3 units
    • Science - State Minimum Core (Satisfies General Education Outcome 3.4) - 4 units
    • Junior Senior Business Electives - 6 units
  • Spring:
    • MKTG 36303 Marketing Research - 3 units
    • MKTG Elective - 3 units
    • SEVI 30103 Strategic Management (Satisfies General Education Outcome 6.1) - 3 units
    • Junior Senior Business Electives - 3 units
    • U.S. History or Government State Minimum Core (Satisfies General Education Outcome 4.2) - 3 units
  • Year Total: 13 units (Fall), 15 units (Spring)

Fourth Year

  • Fall:
    • MKTG 35503 Consumer Behavior - 3 units
    • MKTG Electives - 6 units
    • General Education Elective - 3 units
    • Fine Arts/Humanities - State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2) - 3 units
  • Spring:
    • MKTG 48503 Marketing Management - 3 units
    • MKTG Elective - 3 units
    • Junior Senior Business Elective - 6 units
    • Fine Art/Humanities - State Minimum Core (Satisfies General Education Outcome 3.1 or 3.2) - 3 units
  • Year Total: 15 units (Fall), 15 units (Spring)

Total Units in Sequence

The total units required for the Marketing B.S.B.A. program are 120 units.


Additional Requirements

  • Students must complete all pre-business requirements by the end of the second year.
  • Certain courses must be completed prior to taking other courses, as specified in the program requirements.
  • The Social Sciences Elective courses that satisfy the General Education Outcomes 3.3 and 4.1, as well as the Social Issues, Multicultural Environment, and Demographic Diversity Requirement, include:
    • ANTH 10203
    • HIST 11193
    • HIST 11293
    • SOCI 10103
    • SOCI 101H3
    • SOCI 20103
  • The Fine Arts Elective courses that satisfy the General Education Outcome 3.1 include:
    • ARCH 10003
    • ARHS 10003
    • COMM 10003
    • DANC 10003
    • LARC 10003
    • MUSC 10003
    • MUSC 100H3
    • MUSC 10103
    • MUSC 101H3
    • MUSC 13303
    • THTR 10003
    • THTR 10103
    • THTR 101H3
  • The Humanities Elective courses that satisfy the General Education Outcome 3.2 include:
    • AAST 20203
    • ANTH 10303
    • ARCH 10103
    • CLST 10003
    • CLST 100H3
    • CLST 10103
    • COMM 12303
    • DANC 10003
    • ENGL 12103
    • GNST 20003
    • HUMN 112H4
    • HUMN 22103
    • LALS 20103
    • MRST 20103
    • MUSY 20003
    • MUSY 200H3
    • PHIL 20003
    • PHIL 200H3
    • PHIL 21003
    • PHIL 23003
    • THTR 10003
    • THTR 10103
    • THTR 101H3
    • ENGL 11103
    • ENGL 11203
    • Intermediate-level world language
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