Program Overview

Master of Science in Product Innovation

The Master of Science in Product Innovation is a degree program designed to equip students with the knowledge, skills, and abilities to improve the probability of commercial success for innovative new products and services. The program aims to prepare students to usher new products from the idea through the commercialization phases within existing companies or in new ventures.

Program Overview

The degree consists of a 1-year or a 2-year, 30-hour program that includes full summer, fall, and spring terms. Classes will meet online during the week and one Saturday per month at the University of Arkansas campus in Fayetteville.

Program Length

• 1-2 years: The full-time program can be completed in 1 year, while the professional part-time program can be completed in less than 2 years.

Start Date

• Fall: The program starts in the fall semester.

Admissions Info

• To qualify for enrollment, students must complete their undergraduate degree and meet additional requirements.
• Entrance Test: GMAT or GRE. Students may be eligible for a GMAT/GRE test waiver with a 3.2 undergraduate GPA or 3 years of professional work experience.

Application Deadline

• International applicants: February 15
• Priority (domestic applicants): April 15
• Final (domestic applicants): July 1

Total Estimated Cost

• $23,762.70 (in-state tuition and fees). Additional tuition costs apply for out-of-state and international students.

Financial Assistance

• Scholarships, Graduate Assistantships, and Financial Aid are available to help students pay for college.

Class Profile

• A listing of current Master of Science in Product Innovation students is available.

Courses and Program Schedule

To obtain the Master of Science in Product Innovation degree, students must complete the following 30 hours of coursework.

Core Courses

• SEVI 52103: Business Foundations for Entrepreneurs
• SEVI 54303: Legal, Social and Economic Context for Product Innovation
• SEVI 54403: Principles of Product Design and Prototyping
• SEVI 52403: Product Management
• SEVI 52303: Human-Centered Design
• SEVI 58603: Experimental Product Analytics
• SEVI 58703: Storytelling & Stakeholder Management
• ISYS 53203: Development with Digital Innovations

Practicum Requirements

• SEVI 58803: Venture Creation Lab
• SEVI 58903: Enterprise Innovation Lab

Product/Venture Practicums

Students will choose a project-based practicum related to some aspect of new product development, with the support of faculty experts and mentors from various industries.

Product Development Practicum

• The self-paced practicum experience will be in partnership with a project sponsor in the industry of the student's preference.

Saturday Class Dates

• Spring 2026: January 17, February 14, March 14, April 4, April 25
• Summer 2026: May 16, June 6, June 27, July 25
• Fall 2026: August 22, September 12, October 3, November 7, December 5
• Spring 2027: January 23, February 13, March 13, April 10, May 1
• Summer 2027: May 22, June 12, June 26, July 24

Frequently Asked Questions

• Have questions? Walton faculty and staff answer common questions to make the application process more transparent and easier to understand.

The Northwest Arkansas Community

Join a supportive and engaging community located in the vibrant business network of Northwest Arkansas, with over 300 Fortune 500 companies with a presence in the region.

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