Program Overview

Digital Marketing Boot Camp 2.0: The AI Execution Engine

The Digital Marketing Boot Camp 2.0: The AI Execution Engine is a comprehensive program designed to help marketers build and execute their 2026 marketing plans using AI and automation. The program is divided into four modules, each focusing on a specific aspect of digital marketing.

Module 1: The AI Content Engine

This module focuses on building a content engine that uses AI to generate content in the marketer's brand voice. Participants will learn how to:

• Use ChatGPT or Claude to write content in their brand voice
• Create prompt templates for different content types, such as social posts, emails, and blog intros
• Develop a "Content Assembly Line" workflow to streamline content creation and publication

Module 2: GEO Getting AI to Recommend YOU

This module explores how to optimize content for AI citation patterns, beyond just Google rankings. Participants will learn how to:

• Conduct an LLM citation audit to see where and if AI tools reference their brand
• Optimize content for AI citation patterns
• Implement off-page GEO tactics, such as seeding brand mentions in forums and review sites

Module 3: The Persona-Powered Email and SMS

This module focuses on using buyer personas to create personalized email and SMS sequences. Participants will learn how to:

• Build persona-specific email sequences with AI-generated personalization
• Create a flow from their persona to trigger the right sequence
• Reuse their persona-matched sequences in other mediums, such as social media

Module 4: Zapier and Intro to Automation

This module introduces participants to Zapier and automation, teaching them how to:

• Operationalize their 2026 marketing plan
• Systemize client deliverables
• Execute like a team of five, even as a non-profit or solo marketer

Program Details

• Duration: 6 contact hours
• Tuition: $299.00 (Workshop Fee)
• Location: Manchester Campus, 88 Commercial St.
• Instructors: Alec Newcomb and Marlana Trombley
• Dates: Friday, February 13, 2026
• Times: 9:00 AM - 3:00 PM
• CEU(s): 0.6
• Course Code: PDT-BusMK-46
• Potential Discounts: USNH Tuition Benefit Discount, Alumni Discount, Digital Marketing Discount, KSC Alumni Discount

Program Outcomes

Upon completing the program, participants will leave with:

1. A working AI Content Engine, including prompts, templates, and workflow
2. A GEO Playbook with tactics to get cited by ChatGPT and other AI search tools
3. Automated Outreach Sequences, including persona-matched email flows
4. A Self-Updating Scorecard connected to their data sources with weekly AI summaries
5. The Mega Automation Pack, featuring n8n/Zapier templates for every workflow built during the program

Target Audience

This program is designed for:

• Part I graduates ready to operationalize their 2026 marketing plan
• Non-profits who need to execute like a team of five
• Agency owners who want to systemize client deliverables
• Marketing managers tired of the "strategy-to-execution gap"