Program Overview

Master 2 – Intelligence Marketing et Stratégie Commerciale à l'International

The Master 2 Intelligence Marketing et Stratégie Commerciale à l'International (MIISS) at IAE Montpellier is an advanced program that prepares students to excel in a demanding environment by training them in global growth strategies, marketing intelligence, data management, and new methods of international negotiation and sales.

Description

This program allows students to develop a strategic and operational vision of marketing and international commerce, relying on business intelligence tools, sales management, and market analysis. The goal is to master marketing intelligence and data analysis to optimize decision-making, develop high-performance commercial strategies adapted to the expectations of international consumers, and lead complex negotiations and sales in a globalized context.

Objectives

• Master marketing intelligence and data analysis to optimize decision-making.
• Develop high-performance commercial strategies adapted to the expectations of international consumers.
• Lead complex negotiations and sales in a globalized context.
• Integrate new technologies and digital tools into marketing and commercial strategies.
• Develop commercial and strategic leadership to respond to the challenges of global businesses.

Program Structure

The program is divided into two semesters:

Semestre 3

• Intelligence Marketing et Gestion de la Performance
• Mise en œuvre d'une Stratégie Centrée sur le Client
• Management Collaboratif & Négociation Complexe
• Nouveaux Modèles Économiques & Design Thinking
• Concurrence dans un Environnement Global & Gestion de la Supply Chain

Semestre 4

• Création de Valeur pour les Clients dans un Monde Globalisé
• Gestion de la Force de Vente & Éthique des Affaires
• Gestion des Comptes Clés
• Études de Cas (Asie, Afrique, Moyen-Orient)
• Simulation d'Entreprise
• Stage en entreprise (5 à 6 mois) & mémoire de recherche

Competency Blocks

The Master 2 MIISS allows students to acquire advanced skills in international marketing and business intelligence, including:

• Analysis of markets
• Data analysis
• Project and commercial strategy management
• Mastery of digital tools
• Multicultural management
• International management

Career Opportunities

Graduates of the Master 2 MIISS can access strategic positions in marketing, business intelligence, and international commerce, such as:

• International Marketing Manager
• Business Developer Senior
• Product Marketing Manager
• Social Selling Manager
• Consultant in Marketing Strategy and Economic Intelligence
• International Commercial Development Manager

Admission Requirements

Admission to the Master 2 Intelligence Marketing et Stratégie Commerciale à l'International is selective and based on a rigorous process, including:

• Admissibility: Selection based on the application file (transcripts, CV, letter of motivation, professional project).
• Admission: Oral interview to evaluate skills, motivation, and professional project.

Requirements include:

• A validated Bachelor's degree (240 ECTS) in marketing, international commerce, management, economics, or related fields.
• A good level of English (minimum TOEFL 90 / TOEIC 800 / IELTS 7 / C1 European / DUOLINGO 100).
• Professional experience is recommended.
• Mastery of digital tools and marketing analysis (advanced Excel, Google Analytics, CRM, Business Intelligence tools).
• Appetence for negotiation, business development, and social selling.

Application Process

Applications for the Master 2 are made via the eCandidat platform, following these steps:

1. Connect to eCandidat or create an account.
2. Enter or complete personal information.
3. Enter academic background, internships, and professional experiences.
4. Select the desired formation.
5. Import required supporting documents.
6. Applicants will be informed by email about the progress of their application.
7. In case of admission, confirmation or withdrawal must be done before the deadline.

International Students

International students (excluding those from the European Economic Area, Andorra, Switzerland, or Monaco) whose country of residence is covered by the "Études en France" system must apply via the Études en France platform or directly to the institution, depending on the formation.

Re-entry into Studies

All IAE formations are open to the public in Continuing Education with a study resumption project, regardless of being an employee, independent, entrepreneur, job seeker, etc. The application is made by file and interview, but must be preceded by a first exchange with the dedicated service.

Contact

For more information, please contact Christophe Fournier, Director of International Relations, or Marie-Jeanne Hayward, Administrative Manager, at the provided contact details.