Program Overview
Hankamer School of Business
The Hankamer School of Business offers a comprehensive range of undergraduate and graduate programs designed to equip students with the knowledge, skills, and expertise necessary to succeed in their chosen careers.
Undergraduate Programs
The school provides undergraduate programs in various fields, including:
- Accounting and Business Law
- Baylor Business Fellows
- Business Scholars
- Economics
- Entrepreneurship and Corporate Innovation
- Finance
- Information Systems and Business Analytics
- Management
- Marketing
Marketing Major
The Marketing Major focuses on creating hands-on courses to teach core concepts. The program features small classes, allowing for direct interaction between students, professors, and industry partners.
Why Major in Marketing?
As a marketing major, students have the opportunity to tailor their studies to fit their specific career goals. The goal of the faculty is to mold students into highly marketable assets, equipping them with the tools necessary to obtain at least one internship prior to graduation.
Marketing Course Plan
The Marketing course plan is taken as part of the Bachelor of Business Administration degree.
- BBA Core: 48 hours from the BBA Core form the basis of business knowledge for marketing majors.
- MKT Major Required Courses: 9 hours, including:
- MKT 3325 - Consumer Behavior
- MKT 3330 - Marketing Research (Spring of Junior Year)
- MKT 4330 - Marketing Analysis and Decision Making
- Marketing Electives: Choose 3 courses (9 hours) from options such as:
- MKT 3310 - Professional Selling and Communications I
- MKT 3320 - Advertising Procedures
- MKT 3340 - Non-Profit Marketing
- MKT 4310 - Sales Force Management
- MKT 4315 - Retail Store Management
- MKT 4320 - Marketing Channels
- MKT 4321 - Promotion Campaigns
- MKT 4325 - International Marketing
- MKT 4340 - Strategic Brand Management
- MKT 4350 - Digital Marketing
- MKT 4360 - Customer Analytics
- MKT 4395 - Marketing Internship
Graduate Programs
The Hankamer School of Business also offers a range of graduate programs, including:
- MBA
- Master of Accountancy & Master of Taxation
- Master of Science in Business Analytics
- Master of Science in Economics
- Master of Science in Information Systems
- PhD in Entrepreneurship
- PhD in Health Research and Policy
- PhD in Information Systems
- Army-Baylor Program
- Graduate Certificates
Global Business
The school provides opportunities for global business education, including:
- Study-Abroad Opportunities
- Other Global Opportunities
- Certificate in Global Business
- Student Resources
- Events
- Student Experiences
- Faculty Resources
- About the Center
- Support the McBride Center
Christian Mission
The Hankamer School of Business is committed to its Christian mission, with a focus on:
- Mission and Values
- Co-Curricular Programs and Resources
- Center for Christian Leadership and Ethics
Faculty and Research
The school has a strong faculty and research focus, with:
- Faculty and Staff Directory
- Faculty Diversity
- Faculty and Staff Resources
- Faculty Emeriti
- Industry Relations and Experiential Learning
- Industry Connections
- Research Highlights
Student Resources
The Hankamer School of Business provides a range of resources for students, including:
- Team Room Reservation
- Career Resources
- HSB Scholarship Applications
- Study Abroad
- Student Organizations
- HSB Peer Leader Program