Program Overview

Programme: MCom specialising in Marketing Management (Coursework)

The MCom specialising in Marketing Management (Coursework) is a postgraduate programme offered by the Faculty of Economic and Management Sciences at the University of Pretoria.

Programme Information

Full particulars of the degree programme and selection regulations are contained in a brochure available from the departmental website. The programme consists of a minimum duration of study of 1 year, with a total of 180 credits at NQF level 9.

Admission Requirements

General Admission Regulations

All applications must be accompanied by certified full academic transcripts, a certified copy of ID or passport, and a research concept note (not applicable to honours or coursework master's degrees). International applicants must submit a SAQA evaluation of their completed qualification, TOEFL or IELTS test results (if applicable), and a certified copy of their passport.

• All postgraduate applications are subject to departmental admissions processes.
• Admissions are based on the content of and performance in the prior degree, bridging arrangements (where required), academic merit, and prior work experience (if applicable).
• Admission to all qualifications is subject to supervisory capacity and/or research projects in the field of specialisation in a department.
• Complying with the minimum admissions requirements does not automatically guarantee admission to the degree.
• Proposed research studies for masters and doctoral applicants should align with the research focus of the relevant department.
• All postgraduate applicants must be proficient in English, as English is the official language of tuition, communication, and correspondence at the University of Pretoria.
• All applicants must be computer literate and have access to an internet-enabled device, as well as consistent email and internet access.

Minimum Admissions Requirements

• A relevant Bachelor of Commerce Honours degree or a relevant postgraduate qualification.
• A weighted average of at least 60% for the honours degree or relevant postgraduate qualification.

Additional Requirements

Please refer to the brochure and MCom (coursework) selection regulations on the department's website.

Other Programme-Specific Information

There are no electives, and all modules must be passed.

Examinations and Pass Requirements

The pass mark for the research article (BEM 811) is 50%. A pass mark of at least 50% is also required in the examination of each module.

Core Modules

• BEM 801: Research Process
  • Credits: 40.00
  • Module content: This module focuses on the fundamental research processes, principles, and techniques necessary to conduct and interpret empirical research in marketing.
• BEM 811: Research Article
  • Credits: 100.00
  • Module content: This module equips the student to conduct independent research by executing a research project on a relevant topic, of which the findings are reported in an academic article.
• BEM 822: Strategic Issues in Marketing
  • Credits: 20.00
  • Module content: This module aims to apply theoretical paradigms and perspectives in a strategic marketing context.
• BEM 882: Marketing Management
  • Credits: 20.00
  • Module content: This module introduces various marketing themes, which will be debated to provide new insights, scientific reasoning, and practical application.

General Academic Regulations and Student Rules

The General Academic Regulations (G Regulations) and General Student Rules apply to all faculties and registered students of the University of Pretoria. On registering for a programme, the student bears the responsibility of ensuring that they familiarise themselves with the General Academic Regulations applicable to their registration, as well as the relevant faculty-specific and programme-specific regulations and information as stipulated in the relevant yearbook. Ignorance concerning these regulations will not be accepted as an excuse for any transgression, or basis for an exception to any of the aforementioned regulations. The G Regulations are updated annually and may be amended after the publication of this information.