Program Overview

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Programme: BCom Marketing Management

The BCom Marketing Management programme is designed to provide students with a comprehensive understanding of marketing principles and practices. The programme aims to equip students with the knowledge, skills, and competencies required to succeed in the field of marketing management.

Programme Information

The programme is offered by the Faculty of Economic and Management Sciences and consists of a three-year full-time course of study. The programme is designed to provide students with a solid foundation in marketing management, including marketing research, consumer behaviour, marketing communications, and brand management.

Admission Requirements

To be eligible for admission to the programme, students must meet the minimum requirements for degree studies as well as the minimum requirements for the relevant study programme. The minimum requirements include:

• Achievement Level 5 in Afrikaans or English
• Achievement Level 4 in Mathematics
• A minimum APS of 30

Additional Requirements

In addition to the minimum admission requirements, students must also comply with the following requirements:

1. General Regulations G.1 to G.15 (with the exception of Regulation G.11.2(c)) apply to a bachelor's degree.
2. A student may not take more than the prescribed number of modules per semester unless the Dean decides otherwise.
3. A student may take a module not listed as an elective module only if the prior approval of the Dean has been obtained.
4. A student who is in possession of a bachelor's degree may not present any modules passed for that degree for another field of specialisation or degree in this Faculty.
5. A module passed at 300-level shall only be recognised for degree purposes if the corresponding prescribed module(s) at 200-level has/have been passed, unless the Dean decides otherwise.
6. A module already passed may only be repeated with the approval of the Dean.
7. A module passed may not be taken into account for more than one degree or field of specialisation.
8. It remains the student's responsibility to ascertain, prior to registration, whether all the modules he/she intends taking can be accommodated in the class, test and examination timetables.
9. The Faculty of Economic and Management Sciences supports an outcomes-based education system and places a high premium on the development of specific academic competences.
10. The Dean has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty Regulations.

Curriculum

The curriculum for the BCom Marketing Management programme consists of the following modules:

Year 1

• AIM 101: Academic information management
• ALL 124: Academic literacy for Economic and Management Sciences
• UPO 107: Academic orientation
• BEM 110: Principles of marketing management
• EKN 110: Economics
• EKN 120: Economics
• FRK 111: Financial accounting
• KOB 181: Communication management
• OBS 114: Business management
• OBS 124: Business management
• STK 110: Statistics
• STK 113: Statistics
• STK 120: Statistics
• FRK 122: Financial accounting
• BEM 122: Marketing applications

Year 2

• BER 210: Business law
• OBS 210: Business management
• OBS 220: Business management
• FBS 212: Financial management
• FBS 222: Financial management
• BEM 212: Consumer behaviour
• BEM 224: Integrated brand communications
• BEM 256: Market offering

Year 3

• BEM 321: Marketing management
• BEM 356: Integrated practical marketing project
• OBS 320: Business management
• OBS 359: International business management
• BEM 314: Marketing research
• BEM 315: Personal selling and account management

Promotion to Next Study Year

To be promoted to the next study year, students must comply with the following requirements:

1. A student must pass at least 4 core semester or 2 core year modules to be admitted to the subsequent year of study.
2. If a student has passed less than the required minimum of 4 core semester or 2 core year modules, he/she will not be readmitted to the Faculty of Economic and Management Sciences.
3. A student who has been readmitted conditionally must comply with the requirements set by the Admissions Committee.
4. A student may be refused promotion to a subsequent year of study if the prescribed tuition fees are not paid.
5. A student may be refused admission to the examination, or promotion to a subsequent year of study or promotion in a module (if applicable) if he/she fails to fulfil the attendance requirements.

Pass with Distinction

A degree may be awarded with distinction provided the candidate meets the following criteria:

1. Completes the degree within three years.
2. Obtains a Cumulative Grade Point Average (CGPA) of 75%.
3. Repeated passed modules will not be considered.

General Information

The minimum requirements for bachelor's degrees, semester and year modules, and new regulations apply to all students. Students who commenced their studies before 2015 must complete the programme in terms of the curriculum of the year in which they commenced their studies. Students who are registering for a degree programme for the first time in 2015 or later must take the modules indicated under the particular field of specialisation.