Program Overview

Programme: BCom Marketing Management

Programme Information

This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.

Admission Requirements

• The following persons will be considered for admission: a candidate who is in possession of a certificate that is deemed by the University to be equivalent to the required Grade 12 certificate with university endorsement; a candidate who is a graduate from another tertiary institution or has been granted the status of a graduate of such an institution; and a candidate who is a graduate of another faculty at the University of Pretoria.
• Life Orientation is excluded when calculating the APS.

Minimum Requirements

• Achievement level: English Home Language or English First Additional Language | Mathematics | APS
  • NSC/IEB | AS Level | NSC/IEB | AS Level
  • 5 | C | 4 | D | 30
• Cambridge A level candidates who obtained at least a D in the required subjects, will be considered for admission. International Baccalaureate (IB) HL candidates who obtained at least a 4 in the required subjects, will be considered for admission.

Additional Requirements

1. General Regulations G.1 to G.15 (with the exception of Regulation G.11.2(c)) apply to a bachelor's degree.
2. A student may not take more than the prescribed number of modules per semester unless the Dean decides otherwise.
3. A student may take a module not listed as an elective module only if the prior approval of the Dean has been obtained.
4. A student who is in possession of a bachelor's degree may not present any modules passed for that degree for another field of specialisation or degree in this Faculty.
5. A module passed at 300-level shall only be recognised for degree purposes if the corresponding prescribed module(s) at 200-level has/have been passed, unless the Dean decides otherwise.
6. A module already passed may only be repeated with the approval of the Dean.
7. A module passed may not be taken into account for more than one degree or field of specialisation.
8. It remains the student's responsibility to ascertain, prior to registration, whether all the modules he/she intends taking can be accommodated in the class, test and examination timetables.
9. The Faculty of Economic and Management Sciences supports an outcomes-based education system and places a high premium on the development of specific academic competences.
10. The Dean has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty Regulations.

Curriculum

Year 1

• Fundamental modules:
  • AIM 111: Academic information management 111
  • AIM 121: Academic information management 121
  • ALL 124: Academic literacy for Economic and Management Sciences 124
  • UPO 107: Academic orientation 107
• Core modules:
  • BEM 120: Marketing Management 120
  • EKN 110: Economics 110
  • EKN 120: Economics 120
  • FRK 111: Financial accounting 111
  • FRK 122: Financial accounting 122
  • OBS 114: Business management 114
  • OBS 124: Business management 124
  • STK 110: Statistics 110
  • STK 113: Statistics 113
  • STK 120: Statistics 120
  • STK 123: Statistics 123

Year 2

• Fundamental modules:
  • OBS 214: Responsible management 214
• Core modules:
  • BEM 212: Consumer behaviour 212
  • BEM 224: Integrated brand communications 224
  • BEM 256: Market offering 256
  • BER 210: Business law 210
  • FBS 212: Financial management 212
  • FBS 222: Financial management 222
  • KOB 281: Communication management 281
  • OBS 211: Design thinking and business innovation 211
  • OBS 220: Business management 220

Year 3

• Core modules:
  • BEM 314: Marketing research 314
  • BEM 315: Personal selling and account management 315
  • BEM 321: Marketing management 321
  • BEM 356: Integrated practical marketing project 356
  • OBS 359: International business management 359
  • OBS 370: Business analytics 370

Promotion to Next Study Year

• A student must pass at least 4 core semester or 2 core year modules to be admitted to the subsequent year of study.
• If a student has passed less than the required minimum of 4 core semester or 2 core year modules, he/she will not be readmitted to the Faculty of Economic and Management Sciences.
• A student whose studies have been suspended because of his/her poor academic performance has the right to appeal against the decision of the Faculty's Admissions Committee.

Pass with Distinction

• A degree may be awarded with distinction provided the candidate meets the following criteria:
  1. Completes the degree within three years;
  2. Obtains a Cumulative Grade Point Average (CGPA) of 75%;
  3. Repeated passed modules will not be considered.
• A degree will only be awarded with distinction to transferees from other degrees in the Faculty of Economic and Management Sciences, other faculties and from other universities who still complete their bachelor degrees within three years.