Program Overview

Programme: BComHons Marketing Management

Programme Information

The department can only accommodate 60 students in the honours programme. The degree programme can be completed within one year, but must be completed within two years. Lectures are presented in English during week evenings. Full particulars of the degree programme are contained in a brochure.

Admission Requirements

• Relevant BCom degree with at least 65% for Marketing modules on 3rd year level (excluding BEM 356 and BEM 315).
• Registration for a second field of study: With reference to General Regulation G.6, a student who has already completed a bachelor of honours degree at this or another university, may, with the permission of the Dean, register for another degree, subject to the regulations applicable to the field of study in question and to any other stipulations the Dean may prescribe on the condition that there shall be no overlap in the course content of the first degree and the second degree.
• Acknowledgement of modules:
  • Subject to the stipulations of G.22.1, G.23.2 and the Joint Statute, a Dean may acknowledge modules passed at another tertiary institution or at this University in a department other than that in which the honours study is undertaken for the honours degree – provided that at least half of the required modules for the degree in question are attended and passed at this university.
  • If there is overlap in the course content of the degree for which the student wishes to enrol or is enrolled and a degree already conferred, the Dean may not acknowledge any modules that form part of the degree already conferred.

Examinations and Pass Requirements

• In calculating marks, General Regulation G12.2 applies.
• Subject to the provisions of General Regulation G.26, a head of a department determines, in consultation with the Dean:
  • When the honours examinations in his/her department will take place, provided that:
    • Honours examinations which do not take place before the end of the academic year, must take place no later than 18 January of the following year, and all examination results must be submitted to the Student Administration by 25 January.
    • Honours examinations which do not take place before the end of the first semester, may take place no later than 15 July, and all examination results must be submitted to the Student Administration on or before 18 July.
  • Whether a candidate will be admitted to a supplementary examination, provided that a supplementary examination is granted, only once in a maximum of two prescribed semester modules or once in one year module.
  • Supplementary examinations (if granted) cover the same subject matter as was the case for the examinations.
  • The manner in which research reports are prepared and examined in his department.

Core Modules

• BEM 783: Marketing in practice
  • Credits: 20.00
  • Module content: The module requires the learner to develop a portfolio that demonstrates their ability to conduct research, write research reports, compile different marketing documents/reports, present to audiences, solve marketing-related strategic problems and prepare profile documents.
• BEM 795: Research report: Marketing management
  • Credits: 30.00
• BVD 780: Marketing of services
  • Credits: 25.00
  • Module content: Marketing of services gives the student an opportunity to study a speciality area of marketing, which has become a necessity in the South African marketing world.
• NME 703: Research methodology
  • Credits: 25.00
  • Module content: The focus in this module will be teaching on some of the fundamental processes, principles and techniques necessary to conduct and interpret empirical research in a business context.
• SBB 781: Strategic marketing management
  • Credits: 25.00
  • Module content: The module aims to develop the student's ability to think strategically, explain the ways in which a company can develop a sustainable competitive advantage, and teach students the practical capabilities in situation analysis, strategic alternatives and the "what if" analysis.

Minimum Credits

• Minimum credits: 125

General Regulations

• The General Regulations (G Regulations) apply to all faculties of the University of Pretoria.
• It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section.
• Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.