Program Overview

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Programme: BCom Marketing Management

The BCom Marketing Management programme is designed to provide students with a comprehensive understanding of marketing principles and practices. The programme aims to equip students with the knowledge, skills, and competencies required to succeed in the field of marketing management.

Programme Information

This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.

Admission Requirements

The following persons will be considered for admission:

• A candidate who is in possession of a certificate that is deemed by the University to be equivalent to the required Grade 12 certificate with university endorsement.
• A candidate who is a graduate from another tertiary institution or has been granted the status of a graduate of such an institution.
• A candidate who is a graduate of another faculty at the University of Pretoria. Life Orientation is excluded when calculating the APS.

Minimum Requirements:

• Achievement level | APS
• Afrikaans or English | Mathematics
• NSC/IEB | HIGCSE | AS-Level | A-Level | NSC/IEB | HIGCSE | AS-Level | A-Level
• 5 | 3 | C | C | 4 | 3 | D | D | 30

Additional Requirements

1. General Regulations G.1 to G.15 (with the exception of Regulation G.11.2(c)) apply to a bachelor's degree.
2. A student may not take more than the prescribed number of modules per semester unless the Dean decides otherwise.
3. A student may take a module not listed as an elective module only if the prior approval of the Dean has been obtained.
4. A student who is in possession of a bachelor's degree may not present any modules passed for that degree for another field of specialisation or degree in this Faculty.
5. A module passed at 300-level shall only be recognised for degree purposes if the corresponding prescribed module(s) at 200-level has/have been passed, unless the Dean decides otherwise.
6. A module already passed may only be repeated with the approval of the Dean.
7. A module passed may not be taken into account for more than one degree or field of specialisation.
8. It remains the student's responsibility to ascertain, prior to registration, whether all the modules he/she intends taking can be accommodated in the class, test and examination timetables.
9. The Faculty of Economic and Management Sciences supports an outcomes-based education system and places a high premium on the development of specific academic competences.
10. The Dean has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty Regulations.

Other Programme-Specific Information

• FRK 122 is a terminating module. Candidates will not be able to continue with Financial accounting in the second or third year.
• FBS 212 and 222 are terminating modules. Candidates will not be able to continue with Financial management at 300 level.
• BEM 256, BEM 356, and BEM 315 are presented in English only to BCom (Marketing Management) students exclusively.
• Specialisation modules: BEM 314, 315, 321, and OBS 320.

Promotion to Next Study Year

According to General Regulation G.3, students have to comply with certain requirements as set by the Faculty Board.

1. A student must pass at least 4 core semester or 2 core year modules to be admitted to the subsequent year of study.
2. If a student has passed less than the required minimum of 4 core semester or 2 core year modules, he/she will not be readmitted to the Faculty of Economic and Management Sciences.
3. A student whose studies have been suspended because of his/her poor academic performance has the right to appeal against the decision of the Faculty's Admissions Committee.
4. A student may be refused promotion to a subsequent year of study if the prescribed tuition fees are not paid.
5. A student may be refused admission to the examination, or promotion to a subsequent year of study or promotion in a module (if applicable) if he/ she fails to fulfil the attendance requirements.

Pass with Distinction

1. A degree may be awarded with distinction provided the candidate meets the following criteria:

• Completes the degree within three years.
• Obtains a Cumulative Grade Point Average (CGPA) of 75%.
• Repeated passed modules will not be considered.

2. The GPA will not be rounded up to a whole number.
3. Exceptional cases will be considered by the Dean.

General Information

• Students who commenced their studies before 2015 must complete the programme in terms of the curriculum of the year in which they commenced their studies.
• Students who are registering for a degree programme for the first time in 2015 must take the modules indicated under the particular field of specialisation.
• Minimum credits: 150

Fundamental Modules

• AIM 101: Academic information management 101
• ALL 124: Academic literacy for Economic and Management Sciences 124
• UPO 107: Academic orientation 107

Core Modules

• BEM 120: Marketing Management 120
• EKN 110: Economics 110
• EKN 120: Economics 120
• FRK 111: Financial accounting 111
• OBS 114: Business management 114
• OBS 124: Business management 124
• STK 110: Statistics 110
• STK 113: Statistics 113
• STK 120: Statistics 120
• FRK 122: Financial accounting 122

Second Year

Fundamental Modules

• FIL 251: Introduction to moral and political philosophy 251

Core Modules

• BER 210: Business law 210
• OBS 210: Business management 210
• OBS 220: Business management 220
• FBS 212: Financial management 212
• FBS 222: Financial management 222
• BEM 212: Consumer behaviour 212
• BEM 224: Integrated brand communications 224
• BEM 256: Market offering 256
• KOB 281: Communication management 281

Third Year

Core Modules

• BEM 321: Marketing management 321
• BEM 356: Integrated practical marketing project 356
• OBS 320: Business management 320
• OBS 359: International business management 359
• BEM 314: Marketing research 314
• BEM 315: Personal selling and account management 315