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Program Overview
Programme: PhD Marketing Management
The PhD Marketing Management programme is offered by the Faculty of Economic and Management Sciences.
Programme Information
Full particulars of the degree programme are contained in a brochure which is available from the departmental website. Not all postgraduate programmes are offered every year.
Admission Requirements
- Relevant Master's degree with an average of at least 65%.
- In addition, students must also pass an entrance examination (with a minimum mark of 65%).
Additional Requirements
Prospective students who meet the requirements as set out will be invited to a selection and evaluation process where psychometrics tests and interviews will be completed. The dean or Postgraduate Committee has the right of authorisation regarding matters not provided for in the General Regulations or the Faculty regulations. Due to capacity constraints, there is not an intake of new students every year.
Examinations and Pass Requirements
It is a requirement that all provisionally admitted Doctoral students write a research proposal and present their proposals at a Doctoral Colloquium by the end of the year following their application to the Department's Doctoral programme. The thesis should be passed in accordance with the stipulations of Regulations G.52 and G.60.2.2, as well as a compulsory module in Research Methodology.
Core Modules
- BEM 995: Thesis: Marketing management 995
- Credits: 360.00
- EBW 801: Research methodology 801
- Credits: 0.00
- Module content:
- Developing the background to a research problem, and developing a problem statement and propositions and hypotheses relevant to their study.
- Compiling a thorough literature review of the topics they intend to study.
- Approaches to research: An overview of the different approaches to research (qualitative, quantitative and mixed methods) and the philosophical approaches that underpin them (positivism, post-positivism, interpretivism, constructivism, critical theory and pragmatism).
- Different research designs in quantitative and qualitative methods, and appropriate sampling approaches for the different research designs.
- Qualitative research methodology: An overview of qualitative methods for organisational research. An overview of the different methodologies on a continuum between modernistic qualitative and post-modernistic qualitative research.
- Quantitative research methodology
Programme Details
- Minimum duration of study: 2 years
- Total credits: 360
- NQF level: 10
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.