Program Overview

Program Overview

The , translated to Marketing Four-Year Study Program, is a comprehensive academic program designed to equip students with in-depth knowledge and skills in marketing.

Program Details

Program Description

The Marketing Four-Year Study Program is a four-year undergraduate program that focuses on providing students with a thorough understanding of marketing principles, theories, and practices. The program aims to develop students' critical thinking, problem-solving, and communication skills, enabling them to succeed in the dynamic and competitive field of marketing.

Program Requirements

• Completion of a minimum of 120 credits
  • 60 credits of core courses
  • 30 credits of elective courses
  • 30 credits of general education courses
• Successful completion of a final thesis or project

Admission Criteria

• High school diploma or equivalent
• Minimum GPA of 3.0
• English language proficiency (for international students)

Tuition Fees

The tuition fees for the program are not specified in the provided context.

Research Areas

The program covers a range of research areas, including:

• Marketing management
• Consumer behavior
• Market research
• Brand management
• Digital marketing