Program Overview

Bachelor's Degree in Advertising and Public Relations

The Bachelor's Degree in Advertising and Public Relations is designed to specialize in creative ideation and strategic planning while preparing to manage communication programs for brands and organizations.

Program Overview

The program offers a B.A. and B.S. in advertising and public relations, as well as a minor. Students develop their skills in strategic writing, content creation and distribution, relationship management, data-driven decision-making, account management, media planning, media relations, and reputation and crisis management.

Curriculum

Some of the classes advertising and public relations students take include:

• Advertising
• Public relations
• Writing
• Strategy and planning
• Research
• Digital branding Students can build personalized pathways in social media, creative design, insights and strategy, brand and corporate messaging, or another area of interest. An internship and a capstone course, where students build an advertising and public relations campaign for a real client, are required before graduation.

Career Opportunities

There is strong workforce demand in ad and PR-related careers, including:

• Media coordinator
• Brand strategist
• Social media manager
• Digital content specialist
• Graphic designer
• Content creator

The K-State Difference

K-State is the only major university in Kansas to offer an ad and PR-focused degree. The A.Q. Miller School of Media and Communication has award-winning, nationally affiliated student media and organizations that offer opportunities for hands-on experience and networking with industry professionals.

Faculty and Research

The program was built by nationally and internationally recognized faculty who are industry and academic experts, providing outstanding engagement with their students.

Academic Support

The Career Center offers an extensive career library, free assessments for exploring major/careers, job search training, career advising, employer connections, and a staff dedicated to assisting students in the career development process.

Undergraduate Research

At a public research university like K-State, students have direct access to research opportunities from the start. K-State undergraduates have studied sustainable energy, cancer cells, musical lyrics, and many other topics alongside nationally renowned faculty at K-State's 90-plus research centers.

Study Abroad

Studying in another country allows students to experience the wonders of another culture, broadens their horizons, and makes them a stronger citizen in our global society. There are more than 85 countries currently participating in K-State's education abroad programs.

Health Professions

K-State is a great place to start the journey toward becoming a healthcare professional. Students will have a dedicated health professions advisor who will help them navigate the professional school application process for their chosen healthcare field.

Pre-Law

K-State pre-law students are accepted into law school at a rate substantially exceeding the national average. In preparing for law school, students will work with a dedicated pre-law advisor and select the major of their choice in any department in any college within the university.