Program Overview

Marketing at NIU

The Bachelor of Science in Marketing program at Northern Illinois University (NIU) is designed to equip students with the knowledge and skills necessary to guide purchasing decisions and connect people with brands that share their values. The program focuses on the evolving consumer landscape, where individuals are becoming increasingly conscious of the environmental and social impact of their purchasing decisions.

Program Overview

The marketing program at NIU provides students with a solid foundation in business knowledge, as well as advanced marketing skills. Students can focus on specific areas of marketing, including professional sales and digital marketing. The program culminates in the creation of a portfolio that showcases students' skills and prepares them for the job market.

Career Potential

Graduates of the marketing program at NIU are prepared for rewarding careers in advertising, marketing research, sales, and related areas. Top skills reported by alumni include:

• Marketing research
• Sales
• Advertising
• Digital marketing Top fields that alumni work in include:
• Advertising agencies
• Marketing research firms
• Sales and retail
• Digital marketing agencies

Fast-Track Graduate Degree

NIU offers an accelerated B.S. in marketing and M.S. in digital marketing program, which allows students to earn both degrees in just five years. This fast-track program provides students with a competitive advantage in the job market.

Other Programs to Consider

Students interested in the marketing program at NIU may also want to consider the following programs:

• Communication studies
• Economics
• Nonprofit and NGO studies

Admission Criteria

First-year students are guaranteed general NIU admission with a high school GPA of 3.0 or higher. Transfer students are guaranteed general NIU admission with a GPA of 2.0 or higher from all colleges attended. A GPA of 3.0 or higher from all colleges attended guarantees a renewable merit scholarship.

What to Expect

As a marketing major at NIU, students can expect to build a solid foundation in business knowledge and gain advanced marketing skills. The program includes coursework in marketing research, sales, advertising, and digital marketing. Students will also create a portfolio to share with employers, showcasing their skills and preparing them for the job market.