Program Overview

Accelerated B.S. in Marketing/M.S. in Digital Marketing

The Accelerated B.S. in Marketing/M.S. in Digital Marketing program allows senior marketing majors to accelerate their completion of a master's degree in digital marketing. Upon admission to the program, students enroll in graduate-level courses leading towards the M.S. in digital marketing, which is also applied towards their B.S. in marketing degree requirements (up to 15 credits total). Upon completion of a B.S. in marketing, students complete the remaining requirements leading to an M.S. in digital marketing.

Eligibility

To qualify for the program, students must have:

• Completed 90 semester hours (senior standing)
• A minimum cumulative GPA of 3.0
• Earned a B or better in MKTG 295, OMIS 351, and UBUS 223

Benefits

The benefits of the Accelerated B.S./M.S. in digital marketing program include:

• Graduate courses are offered online in eight-week sessions
• Potential to complete M.S. in digital marketing within 12 months
• Undergraduate tuition rates apply for graduate coursework (up to 15 credits)

Degree Requirements

The Department of Marketing offers the following programs:

• B.S. in Marketing
• Accelerated B.S. in Marketing/M.S. in Digital Marketing
• Minors
• Certificates
• Professional Sales Program
• Online M.S. in Digital Marketing

Program Structure

The program allows students to take graduate-level courses that count towards both their B.S. in marketing and M.S. in digital marketing degrees. The program is designed to be completed within 12 months after completing the B.S. in marketing degree.