Tuition Fee
USD 2,550
Per semester
Start Date
Medium of studying
Duration
4 years
Program Facts
Program Details
Degree
Bachelors
Major
Construction Technology
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 2,550
About Program
Program Overview
This Commerce and Marketing program has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labour market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this program will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The program is offered by two different faculties, the difference between the two being the specialisations available. The Faculty of International Management and Business focuses on marketing communication and digital marketing activities, marketing practices, for-profit enterprises and non-profit organisations, and the further expansion of the related knowledge and skills. The focus of the Faculty of Commerce, Hospitality and Tourism is to further deepen the students’ skills and knowledge related to trade, management, logistics and marketing activities and practices related to commerce, domestic and international trade, and service processes. The program provides sufficiently deep theoretical knowledge for continuing one’s studies within the framework of a master’s degree program.
Program Outline
Digital Marketing The aim of the specialisation is to provide students with theoretical knowledge and practical experience related to the challenges of the changing (digital) world and allow them to propose relevant answers to the issues of these topics from a business and marketing point of view in both corporate and agency environments. This specialisation is available for students of the Faculty of International Management and Business. (Faculty of International Management and Business full-time and part-time) Commerce The specialisation provides a comprehensive understanding of the economic activities and operations of commercial and service provider companies, strategic thinking, and the use of the tools necessary for maintaining customer relationships, in addition to knowledge related to trade in goods. The aim of specialisation is to contribute to the development of the business sense and analytical skills of the students, as well as to describe the system of connections associated with the work of an expert in commerce. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism. (Faculty of Commerce, Hospitality and Tourism full-time and part-time) Commercial communication The educational objective of the specialisation is to enable students to apply the acquired professional methodology in practice and to manage the marketing communication activities of a company, as well as to be able to cooperate with communication agencies and media owners effectively. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism. (Faculty of Commerce, Hospitality and Tourism full-time and part-time) Commercial Logistics The educational objective of the specialisation is to provide students with a comprehensive understanding of logistics subsystems, to comprehend the operation of corporate processes in general especially in the case of commercial companies. The specialisation allows them to become familiar with the operation of the processes involved in the so-called gate-in and gate-out logistics and supply chain management, as well as to understand, organise and improve intra- and inter-company logistics processes in a systemic manner and efficiently cooperate in their management aided by an understanding of the correlations of corporate logistics and supply chain management. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism. (Faculty of Commerce, Hospitality and Tourism full-time and part-time) Marketing Communication The educational objective of the specialisation is to enable students to apply the marketing communication toolset while working at a company or agency, as well as to plan and manage the processes. This specialisation is available for students of the Faculty of International Management and Business. (Faculty of International Management and Business full-time and part-time) Marketing Management The educational objective of this specialisation is to enable students to manage the marketing activities of a manufacturing or service provider company, to apply the tools and methods of marketing, and to become familiar with international marketing practices. This specialisation is available for students of the Faculty of International Management and Business.SHOW MORE
About University
Budapest Business School Summary
Overview:
Budapest Business School (BBU) is a prominent higher education institution in Hungary, specializing in business, management, communication, and tourism. It boasts a strong reputation as the country's leading business university, attracting students from diverse backgrounds and nationalities.
Services Offered:
BBU offers a comprehensive range of services to its students, including:
Academic Programs:
Bachelor's, Master's, and Doctoral programs across various business-related fields.International Relations:
Opportunities for international exchange programs, partnerships, and collaborations.Student Life:
A vibrant campus community with student organizations, sports activities, and social events.Career Support:
Guidance and resources for career development, including job placement assistance.Research Opportunities:
Access to research facilities, centers of excellence, and student research societies.Library and IT Services:
A well-equipped library and access to various IT resources.Student Life and Campus Experience:
BBU provides a dynamic and supportive environment for its students. The campus offers a range of facilities and activities to enhance the student experience, including:
Student Organizations:
Opportunities to join student societies and clubs based on interests.Sports Activities:
Participation in various sports programs and competitions.Social Events:
Regular social gatherings and events to foster a sense of community.International Student Support:
Dedicated support services for international students.Key Reasons to Study There:
Strong Reputation:
BBU is recognized as a leading business university in Hungary.High Employment Rate:
A significant percentage of BBU graduates secure job offers before graduation.International Focus:
Opportunities for international exchange programs and collaborations.Diverse Student Body:
A welcoming and inclusive environment with students from various countries.English-Taught Programs:
Availability of programs taught in English for international students.Career Development Support:
Dedicated resources and guidance for career planning and job placement.Academic Programs:
BBU offers a wide range of academic programs, including:
Faculty of Commerce, Hospitality and Tourism (FCHT):
Programs in hospitality, tourism, and related fields.Faculty of International Management and Business (FIMB):
Programs in international business, management, and finance.Faculty of Finance and Accountancy (FFA):
Programs in finance, accounting, and related disciplines.Other:
Total programs
-
Admission Requirements
Passport
High school transcripts
High school degree
Location
Video