Program Overview

University of Leicester Programs

The University of Leicester offers a wide range of programs for students.

Undergraduate Programs

• The university provides various undergraduate degrees, including a Marketing BA.
• The Marketing BA is a 3-4 year program that combines management studies with marketing analysis.
• The program explores how markets culturally and economically work and provides a broader approach to studying marketing.

Course Description

The Marketing BA program will expose students to the realities of the managerial experience in both the public and private sectors.

• Students will combine their studies of management with a specialist focus on marketing management, digital and social media marketing, and marketing intelligence.
• The program allows students to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills.

Entry Requirements

• A/AS-levels: ABB, with all subjects accepted, and two AS-levels considered in place of one A-level.
• EPQ with A-levels: BBB + EPQ at grade B.
• GCSE: Mathematics and English Language at grade 4/C.
• Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction.
• International Baccalaureate: Pass Diploma with 30 points overall, with a minimum of grade 3 in SL Maths Analysis and Approach, grade 3 in HL Maths, or grade 4 in SL Maths Application and Interpretation if not held at GCSE grade 4/C.
• BTEC National Extended Diploma: DDM in Business, with other subjects considered.
• T Levels: Distinction in either Accounting, Finance, Management and Administration, or Digital Business Services, with GCSE Maths and English Language at grade 4.

Fees and Funding

• UK Students: ｣9,790 in the first year, subject to Parliamentary approval, with expected increases in subsequent years.
• International Students: ｣20,200 per year.
• The university offers various scholarships and funding opportunities.

Accreditation

• The Marketing BA program is accredited by the Chartered Institute of Marketing (CIM).
• Students can gain module exemptions towards professional qualifications.

Careers and Employability

• The program provides students with the skills and knowledge to pursue a career in marketing or related fields.
• The university's Careers and Employability Service offers support and guidance to students.

Course Structure

• Year 1: Core modules, including Principles of Marketing, Principles of Human Resource Management, and Introduction to Management.
• Year 2: Advanced learning in digital communications and branding techniques of marketing practice.
• Year Abroad or Year in Industry (optional): Students can spend a year gaining work experience or studying abroad.
• Final Year: Core modules, including Marketing Analytics and Decision Making, Responsible Marketing, and Services Marketing, with option modules available.

Teaching and Learning

• The program uses a variety of teaching methods, including lectures, seminars, and group work.
• Assessment methods include individual essays, examinations, presentations, and group activities.

Academic Support

• The university's Centre for Academic Achievement provides support with study and exam skills, academic writing, and presentations.
• The AccessAbility Centre offers support for students with dyslexia or other specific learning difficulties.