Program Overview

Accredited by the Chartered Institute of Marketing, this course is designed for people who have a strong interest in marketing – but who also want to train for management. It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems.

At Hull, as part of the Hull University Business School, you’ll study the latest marketing and management concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

This course prepares you for a range of careers.

You'll learn to understand consumer behaviour and how to harness the power digital marketing and social media. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. It's designed to train you into a strategic decision-maker and an inventive problem-solver.

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.