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Program Facts
Program Details
Marketing Research
Education type
On campus
Full time
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Program start dateApplication deadline
About Program

Program Overview

About our programmes

The Hull University Business School provides an inspirational environment for researchers on PhD pathways. Our dynamic team of research-oriented academics have expertise in a number of key areas within marketing, including electronic and mobile marketing, and social media; services marketing including service evaluation; ethical, social, non-profit and political marketing; SMEs and business to business (B2B) marketing; brand management and internal branding; corporate social responsibility; relationship marketing; advertising and social media.

Our PhD is a four-year full-time degree which requires a student to complete the equivalent of 540 credits of research, including both research specialist modules and research thesis preparation.

PhD students have the opportunity to add to the sum of knowledge in their chosen field by producing an original piece of research. Our PhD candidates are closely supported and given opportunities to travel and attend conferences, and on campus facilities are excellent. PhD candidates have exclusive access to the Postgraduate Lounge in the newly refurbished Brynmor Jones Library, and all our postgraduate students can make use of facilities in the University's Graduate School. The Business School, meanwhile, has a dedicated work room with cutting-edge facilities.

Apply for research programmes in the Business School

  • PhD Accounting
  • PhD Economics
  • PhD FiNAce
  • PhD Human Resource Management
  • PhD Business and Management
  • PhD Management
  • PhD Marketing
  • PhD Project Management
  • PhD Systems Science
  • Program Outline


    Our dynamic team of research-oriented individuals have expertise in a number of key areas within marketing. With a strong focus on applied research that impacts both academic and practitioner areas, our guiding vision is to conduct research that advances knowledge and thinking in the marketing discipline.

    Key themes within the Marketing research group include;

  • Electronic and mobile marketing, and social media
  • Services marketing including service evaluation
  • Ethical, social, non-profit and political marketing
  • SMEs and B2B marketing
  • Brand management and internal branding
  • Corporate social responsibility
  • Relationship marketing
  • Advertising & social media
  • Our experts welcome applications for postgraduate research across a broad range of topics. Please click on the links below for help with being matched up with a potential supervisor.

  • Social marketing, brand communities and cross-cultural aspects of marketing - Dr Stephan Dahl
  • Cross-cultural advertising strategies, marketing communications, online marketing, mobile shopping, new media, consumer behaviour - Dr Wen-Ling Liu
  • CSR, services marketing and product management, fiNAcial services - Dr David Harness
  • New product development, fiNAcial product innovation, service quality, service failure and customer rage, customer loyalty, customer relationship management - Dr Raphaël Akamavi

  • Related courses

  • MSc Marketing Management course
  • MSc Advertising and Marketing course
  • Accounting and FiNAce postgraduate research degrees
  • Business and Management postgraduate research degrees
  • Economics postgraduate research degrees
  • Hull Executive MBA (EMBA) course

  • The Postgraduate Training Scheme

    It is now widely recognised by employers, professional bodies and research funding agencies that specialist expertise alone is not sufficient preparation either for research or a subsequent career. With this in mind, the University of Hull requires all its postgraduate research students to follow a research training programme relating both to their particular field of study and to generic skills; for example, information technology and communication skills.

    Postgraduate Training Scheme