Program Overview

---

Introduction

The BA (Hons) Business Management course brings together degree-level education and professional practise. Our flexible BA (Hons) Business Management degree has been co-designed with industry experts to equip you with the hands-on experience and knowledge relevant to industry allowing you to thrive in a complex, digital landscape.

All students begin their journey on the BA (Hons) Business Management degree learning the fundamentals of  Business & Management – giving you that core understanding to apply to any business industry. You will then have the choice to customise your degree based on your individual ambitions and interests. For students that opt for a package of specialist modules, a specialist degree will be awarded in marketing or entrepreneurship.

For students that opt for a range of optional modules or combine modules from multiple specialist areas, a BA (Hons) Business Management degree will be awarded upon completion of the course.

This flexibility enables you to not only shape your curriculum, but the degree you receive. Choose a selection of modules including digital marketing, entrepreneurship, ESG & Sustainability, HR, work based placements, leadership & management, consumer behaviour, tech and innovation and the future of business. Or, choose a specialist pathway towards the end of your first year:

---

---

---

---

digital-marketing.png

Digital Marketing is now fundamental to all aspects of business, whilst underpinning an organisations core values, the way they communicate and their relationships with their customers. Our digital marketing pathway is designed to give you an insight into how consumers think and make decisions, how brands communicate and how they grow and thrive in the digital world. We explore the world of content and social media and host marketing labs regularly throughout the year to give you an opportunity to apply your skills with real businesses. The LinkedIn 2020 Emerging Jobs report showed that Marketing jobs are in the top 10 for emerging jobs in the UK and we provide you with the skills needed to flourish in the industry.

---

---

---

---

digital-Entrepreneurship.png

This pathway has been designed to provide you with the fundamental understanding of business whilst nurturing your entrepreneurial spirit and empowering you to thrive and innovate in your future. We run a social enterprise from our school that gives you the opportunity to put what you’ve learned into practice, providing you with real life insight into what it takes to work on a start-up. As part of your pathway, you’ll also have the opportunity to start your own business with the support of the University of Suffolk Innovation Lab, which provides you with mentorship, networking, desk space and funding opportunities.

---

---

---

---

digital-innovation.png

This pathway focuses on the digital aspects of business from Agile project management through to emerging technologies and how businesses can use them to make decisions and improve processes. Latest research shows that technology, automation & artificial intelligence (AI) could deliver a 22% boost to the UK economy by 2030. This pathway has been designed to enable you to have a core understanding of how business works in the modern world through systems and digital technologies.

---

---

---

---

pathway-header-create-own.png

Not sure which pathway to choose or do you want the flexibility to create your own? Simply choose modules based on your career ambitions and interests. Combine a selection of modules in marketing, entrepreneurship, management, HR, innovation and more to create a custom curriculum to meet your needs. Our degree has been designed specifically to allow for this flexibility while ensuring that you reach the advanced knowledge necessary for roles in industry. At the start of your course, you will be allocated a Personal Academic Coach who will explain the options and pathways available, so you will always be supported in the decisions you make and can be sure they align with your career ambitions. Students that choose to create their own pathway will be awarded a BA (Hons) Business Management degree upon completion of the course.

---

---

---

---

Course Highlights:

I. A flexible business course that gives you a

choice of pathways

or the ability to

create your own

. You can choose from modules in marketing communications, entrepreneurship, strategic management, digital innovation, business intelligence and more.

II.

80% of our students

find graduate level careers or continue to a masters qualification. We are joint

14th in the UK

for employability out of 121.

III. Access to our new

state-of-the-art DigiTech Centre

located at Adastral Park, home to over

150 Businesses and BT’s innovation labs

.

IV. Opportunities to work on

real-world projects

in collaboration with

industry leaders and experts

.

V. An annual schedule of

industry events and national competitions

allowing you to apply the knowledge and skills you learn from the course.

VI. An opportunity to

start your own business

with the support from

University of Suffolk’s Innovation Centre

and gain guidance from business leaders and academics.

VII. Through our dual accreditation scheme, and upon successful completion of specific modules on the BA (Hons) Business Management course, you will also achieve the

ILM Level 5 Certificate in Leadership and Management

.

VIII. We have links with

national businesses

including BT, EDF Energy, Axa, WillisTowersWatson, Greene King, Cancer Research UK & Handelsbanken.

---

---

---

---

business-cert.png

---

---

---

---

logos-business.png

Subject to eligibility, you can also benefit from a sandwich year, which offers fantastic opportunities to study or work abroad, or both.