Program Overview

Digital Media and Culture BA

Key Information

Course type: Single honours Delivery mode: In person Study mode: Full time Required A-level: AAB Duration: Three years Application status: Open Start date: September 2025 Application deadline: 29 January 2025 Optional study abroad: Yes Optional accredited internships: Yes

Course Description

Prepare yourself for a budding career in the digital sector by equipping yourself with a critical understanding of the social, political and economic dimensions of our digital lives. Taught by a dedicated team of experts in central London, this single honours Digital Media & Culture degree covers digital media, culture and internet studies. It will equip you with the necessary skills to explore how digital media and culture is changing the way we understand the past, experience the present and anticipate the future.

Key Benefits

• Explore how individuals, companies, governments, and other institutions are being transformed by social media, machine learning, artificial intelligence, digital management techniques and practices, data journalism, digital advertising, analytics, visualisations, and more.
• Develop your research skills with training in digital research methods.
• Learn from leading academics in a department that’s recognised for conducting world-leading research into digital culture.
• Thrive in a friendly and supportive learning environment.
• Benefit from our central London location and the exciting possibilities to access digital cultures, organisations, companies and cultural institutions on your doorstep.
• Get a grounding for careers in all aspects of digital culture, including the creative industries such as advertising, journalism, publishing, digital curation and management.
• Take an optional internship module and gain real-world career experience with internship opportunities from a variety of industries.

Course Essentials

Course Aims

• The Digital Media & Culture BA develops your knowledge of how all aspects of our everyday lives are shaped by the networked technologies we use and the data we produce.
• Combining a theoretical emphasis with practical work, we aim to give you the opportunity to work alongside computer scientists and data analysts, with the capacity to critically understand the social, political and economic dimensions of our digital lives.
• The BA is a three-year course that comprises modules totalling 360 credits. With us, you will learn how to research digital cultures with a range of theoretical and qualitative and quantitative digital methods including network analysis and data visualisation.
• The flexible design of the course means that you can focus your studies on the elements that most interest you, including digital marketing and services, mobile technologies, digital journalism, coding, data analytics and beyond.

Base Campus

• Strand Campus: Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

Special Features

• Optional study abroad: On this programme, you will have the opportunity to apply to study abroad, supported by the Study Abroad Tutor in your department and King’s Global Mobility Office.
• Optional accredited internships: On this programme, you’ll have the opportunity to undertake an accredited internship module (subject to availability), supported by Internship Convenors in your department and King’s Careers & Employability.

Entry Requirements

Subject Requirements

• Required subjects: No required subjects.
• Preferred subjects: Art and Design, English (Literature or Language), Communication and Culture, History, Media Studies, Philosophy.

A-Levels

• Required grades: AAB
• Notes: If you are taking linear A-levels in England, you will be required to pass the practical endorsement in all Science subjects.

International Baccalaureate Diploma

• 35 points overall or an aggregate score of 17 from three Higher Levels.

Alternative Accepted Qualifications

• Access to Higher Education Diploma: 60 credits in total, with 45 Level 3 credits overall: 33 credits must be from units awarded at Distinction, with 12 at Merit.

English Language Requirements

• English language band: B
• Please note that nationals of Majority English Speaking Countries (as defined by UKVI) who have successfully completed high school in the respective country, are not required to complete an English language test.

Selection Process

• Contextual consideration: We make contextual offers for this programme, which can be found in the entry requirements.
• Deferrals: Applications can be submitted for deferred entry by choosing the appropriate year of entry on the UCAS application.
• Foundation courses: Applicants studying Foundation Year programmes in the UK are welcome to apply for this programme.
• Graduates: Our general entry requirements are based on A-level or equivalent. However, where an applicant is completing/has completed a degree, we are able to consider the degree study as part of the assessment of the application.

Teaching Methods

• Lectures
• Seminars
• Group Tutorials
• Independent Study
• Personal tutor

Assessment

• Coursework
• Essays
• Reports

Structure

• Courses are divided into modules. Each year you will normally take modules totalling 120 credits.
• This is a three-year degree course in which you will take a combination of required and optional modules to total 360 credits.

Required Modules

• Digital Economy (15 credits)
• History of Networked Technologies (15 Credits)
• Digital Methods I Working with Digital Content (15 credits)
• Creating Knowledge Through Media (15 credits)
• Theories of New Media (15 Credits)
• Introduction to Digital Media and Culture (30 credits)

Optional Modules

• There are no optional modules in year 1.

Employability

• Graduates of this Digital Media & Culture BA are well-placed to pursue careers in a range of professions, including social media analytics, UX design, digital project management and digital marketing.
• It also provides a solid foundation for graduate study, with many continuing their studies in areas such as law, communications and business analytics.

Destinations

• Recent graduates have found employment within the following job roles and companies:
  • Policy lead, Google
  • UX researcher, Burberry
  • Marketing executive, HydroGlow
  • Social media manager, Barber Social
  • PR, Grammatik Agency
  • Technology Analyst graduate scheme, TfL
  • Account manager, TikTok

Tuition Fees

• Full time tuition fees UK: £9,535 per year
• Full time tuition fees International: £27,100 per year
• All International applicants to Undergraduate programmes are required to pay a deposit of £2000 against their first year's tuition fee.

Funding

• To find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans, and other financial help available at King's please visit the Fees and Funding section.