Program Overview

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Marketing professionals are creative problem solvers who use their skills to connect people to products, ideas, businesses and services. As a student in the undergraduate marketing major, you’ll dive into the captivating world of consumer research and brand management while honing your skills in many types of marketing, including digital marketing, search engine optimization, international marketing, social media marketing and more.

You’ll also benefit from the curriculum’s distinctive focus on expriential learning opportunities. Past classroom experiences have included partnerships with major brands and companies like Kellog's, Kroger, Tide and Procter & Gamble.

Xavier's marketing major was ranked by

U.S. News & World Report

as the #29 undergraduate marketing major in the nation for 2023. 98 percent of our students, including those in the marketing major, are working, volunteering or in graduate school within six months of graduation (Class of 2021).