Program Overview

The MSc in Consumer Psychology will empower you to transition to a role focused on consumer experience and data analysis. In order to do this, we provide opportunities to apply your skills to genuine industry issues. In the International Business Project, you will work on Global Virtual Teams addressing issues provided by multinational companies. In the Work-Based Research Project, you will work with our industry partners here in Galway and beyond to apply data analytics and consumer insights to their challenges. We will empower you to improve yourself, your organization and society. Our recent graduates work in a variety of settings including consumer research, sales, recruitment and the public sector .