Program Overview

Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.

Youll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, youll learn about marketing fundamentals, but youll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, youll not only understand the theory behind effective marketing youll also have a range of practical, professional skills.

Above all, youll be ready for a career in marketing following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more.