Institute of Strategic Marketing and Communication (MICA)

Overview:

MICA, the Mudra Institute of Communications, Ahmedabad, is a leading postgraduate institute in India specializing in strategic marketing and communication. It is known for its innovative and industry-relevant curriculum, experienced faculty, and strong alumni network.

Services Offered:

MICA offers a range of academic programs, including:

Post-Graduate Programs:

PGDM-C (Post Graduate Diploma in Management - Communication) and PGDM (Post Graduate Diploma in Management) with various specializations.

Fellow Programme:

FPM (Fellow Programme in Management) for doctoral studies.

Crafting Creative Communication Programme:

A one-year full-time program for aspiring creative professionals.

Online Programs:

A variety of certificate programs in areas like Brand Communication Management, Strategic Brand Management and Communications, Strategic Communication with Storytelling, Digital Marketing & Communication, Digital Strategy and Marketing Analytics, and Marketing Leadership Development.

Student Life and Campus Experience:

MICA provides a vibrant and engaging campus experience with a strong emphasis on student activities. Students can participate in various committees and clubs, including:

Alumni Engagement Committee

Micanvas

MICAMINDS

LitComm

SCAM (Sports Committee at MICA)

MICAVAANI

Sankalp

MLS

Team Interface

CulComm

Jagriti

Studio7

PlaceComm

EDC (Entrepreneurship Development Cell)

TEDxMICA

MCSA (MICA Council for Student Affairs)

The institute also fosters international and national collaborations, providing students with opportunities for global exposure and learning.

Key Reasons to Study There:

Industry-Relevant Curriculum:

MICA's curriculum is designed to equip students with the skills and knowledge needed to succeed in the dynamic world of marketing and communication.

Experienced Faculty:

The institute boasts a faculty with extensive industry experience and academic expertise.

Strong Alumni Network:

MICA has a strong alumni network, providing students with valuable connections and career opportunities.

Vibrant Campus Life:

The institute offers a vibrant campus life with numerous student activities and clubs.

International Collaborations:

MICA fosters international collaborations, providing students with global exposure and learning opportunities.

Academic Programs:

MICA's key academic programs are:

Post-Graduate Programs:

PGDM-C and PGDM, known for their focus on strategic marketing and communication, with specializations in areas like brand management, digital marketing, advertising, and media.

Fellow Programme:

FPM, a doctoral program for those seeking advanced research and teaching careers in the field.

Crafting Creative Communication Programme:

A program designed to develop creative skills and industry-ready talent.

Other: