Brand University of Applied Sciences

Overview:

Brand University of Applied Sciences is a state-recognized, private university located in Hamburg, Germany. It is unique in Europe for its specialization in branding, offering programs in management and design. Since 2010, it has been training intercultural brand experts.

Services Offered:

Brand University offers a range of services to students, including:

Campus-based programs:

Bachelor's and Master's degrees in Brand & Marketing Management, Brand & Communication Design, and Brand Strategy.

Distance learning programs:

Bachelor's and Master's degrees in Marketing and Communication, Media Management, E-Commerce, Brand Marketing, and Management.

Continuing education programs:

Certificate of Advanced Studies (CAS) and university certificates in various areas like Social Media Marketing, Performance Marketing, International Marketing, and more.

Student support services:

Personal counseling, information events, and a test access to distance learning programs.

Student Life and Campus Experience:

The university emphasizes practical learning through real-world projects with companies, agencies, and startups. Students benefit from networking opportunities and gain valuable experience. The university also has international partnerships, allowing students to study abroad in China.

Key Reasons to Study There:

Unique focus on branding:

The university provides a specialized education in branding, equipping students with the knowledge and skills to excel in this field.

Practical learning:

Students gain hands-on experience through real-world projects, building their skills and expanding their professional network.

International focus:

The university offers opportunities for international study and collaboration, fostering a global perspective.

Small class sizes:

Students benefit from personalized attention and close interaction with faculty.

Academic Programs:

Brand University offers a variety of academic programs, including:

• Bachelor's degrees:

  • Brand & Marketing Management
  • Brand & Communication Design
  • Marketing & Communication (distance learning)

• Master's degrees:

  • Brand Strategy
  • Brand Strategy - Focus: Design Innovation
  • Brand Strategy - Focus: Digital Branding

• MBA programs (distance learning):

  • Brand Marketing - Brand Management
  • Management - Artificial Intelligence
  • Media Management

Other:

The university is committed to its Brand Thinking approach, which emphasizes the importance of brands in all aspects of business. It fosters collaboration between marketing and design students, providing a holistic understanding of branding. The university also actively promotes research and offers a PhD program.