Program Overview
Marketing BSBA
The BSBA in Marketing at East Carolina University provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity.
About the Program
The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Many students with a concentration in marketing have gone on to successful careers in these fields.
ECU Advantage
The College of Business at East Carolina University has been continuously accredited by the Association to Advance Collegiate Schools of Business International (AACSB) since 1967. The college offers a strong curriculum that prepares today's students to become tomorrow's leaders, solid preparation in valuable 21st-century skills, and a personalized network of support in a close-knit, caring community.
What You Will Study
The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added.
Program Requirements
The degree requires a minimum of 120 semester hours, including:
- Concentration - 18 semester hours
- Marketing concentration:
- MKTG 3872 - Persuading Decision Makers
- MKTG 4562 - Marketing Strategy
- MKTG 4682 - Marketing Intelligence
- Choose 9 semester hours of 4000-level MKTG electives, at least 3 semester hours of which must be from:
- MKTG 4532 - Business and Organizational Marketing
- MKTG 4732 - Consumer Behavior
- Marketing concentration:
Program Benefits
The College of Business offers a unique Living Learning Community option for first-year and sophomore students, as well as a Business Scholars Award—a renewable four-year merit scholarship awarded to outstanding incoming students who are pursuing a BSBA. The program boasts exceptional educational value and a variety of active student organizations, offering students the opportunity to network and get involved.