Program Overview

Immersive Master of Business Administration

The Immersive Master of Business Administration (IMBA) at The Thomas D. Arthur Graduate School of Business is an intensive, comprehensive pathway designed to equip high-achieving undergraduates with meaningful business experience.

Program Description

The curriculum contains the same core courses required of all ECU MBA students and culminates with an immersive internship experience with an eastern North Carolina company. The program brings together high-performing students from varying backgrounds, progressing together through the Immersive Master of Business Administration pathway in one academic year, creating a strong network that will support them beyond graduation.

Curriculum and Structure

• Classes are delivered face-to-face by select faculty over two semesters.
• The program includes an immersive internship experience.
• Coursework is complemented by leadership training workshops, professional networking, and volunteer projects.

Application Information

To apply for the Immersive MBA (IMBA) pathway, students must first be admitted to the MBA program. Once admitted, applicants will complete a supplemental IMBA application, which includes:

• Personal Statement
• YouTube Video Statement
• One Letter of Reference from a faculty member

Important Dates

• Application Opens: November 1, 2025
• Application Deadline: February 1, 2026
• Mandatory Interview Date: February 27, 2026

Program Benefits

The IMBA program offers a unique opportunity for students to gain meaningful business experience, develop a strong network, and enhance their leadership skills. The program's focus on innovation, future-focused learning, and community engagement aligns with ECU's mission.

Student Profiles

The program attracts a diverse range of students, each bringing unique perspectives and experiences. Examples of student profiles include:

• Whitley Anderson, bringing creativity and technical skills.
• Cameron Britton, with a mindset that challenges ideas and pushes boundaries.
• Jessica Bustos Soto, offering a unique perspective with her background in biology.
• Nicole Cerezo Santana, balancing business ownership, student leadership, and professional roles.
• Logan Graney, with the ability to be present and consistent in studies and internships.
• Beecham Hartsell, leveraging outdoor activities and collegiate baseball experience.
• Claire Hefner, pairing strong interpersonal skills with a disciplined mindset.
• Lauren Humann, bringing a technical background and passion for entrepreneurship.
• Andrea Knight, with a capacity to listen to diverse perspectives and collaborate.
• Kylie Kresho, adapting to changing environments and bringing a creative mindset.
• Evan Lambert, driven to learn new skills and collaborate in a team setting.
• Cole Languell, approaching leadership and problem-solving with authenticity and balance.
• Albert Lytton, excited about learning and growing with the cohort.
• Tyler Mintz, bringing resilience and a creative perspective from extensive work experience.
• Cailyn (Devaye) Stackhouse, transitioning from a different university with a unique perspective.
• Jordyn Strupp, with experience in nonprofit organizations and a focus on community connection.
• Molly Thomas, leveraging leadership and teamwork skills as a Division I student-athlete.
• Anderson Ward, with invaluable knowledge from serving as the East Carolina University Student Body President.

Conclusion

The Immersive Master of Business Administration at East Carolina University offers a comprehensive and intensive pathway for high-achieving undergraduates to gain meaningful business experience, develop strong networks, and enhance their leadership skills. With its unique curriculum, structure, and benefits, the program aligns with ECU's mission to be future-focused and innovation-driven.