More about this course

Your foundation year will allow you to develop key business knowledge, providing an excellent basis for your subsequent years of study where you’ll have the opportunity to explore events in more depth – including arts, fashion, music and corporate events.

You will share your foundation year with students on other business-related foundation year courses to enable you to share ideas and insights with fellow London Met students.

During your subsequent years of study you will study the same core course content and have access to the same optional modules as students on our three-year Events Management BA (Hons) degree.

You’ll be taught by events management experts and have the opportunity to network with leading industry figures.

Should you decide during your foundation year that you’d like to specialise in a different area of business, there is also some flexibility to allow you to do this.

You'll graduate with a full undergraduate degree with the same title and award as those who studied the traditional three-year course.

Assessment

Your assessments will include group work, coursework, presentations, portfolios, exams and a dissertation in your final year.

Professional accreditation

Our events management course is recognised by the Association of British Professional Conference Organisers (ABPCO), the UK’s leading professional body for conference and event organisation.

London Met is also a member of the Association of Events Management Education.

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Modular structure

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 0 modules include:

This module currently runs:

all year (September start) - Wednesday morning

all year (September start) - Tuesday morning

all year (September start) - Monday morning

all year (September start) - Tuesday afternoon

all year (September start) - Monday afternoon

all year (September start) - Wednesday afternoon

This module focuses on the skills needed for success in business. It provides students with opportunities to become aware of the essential communication,

problem-solving, decision-making, commercial awareness, and the various other skills needed for succeeding in business. It is also designed to introduce and reinforce essential transferable skills with a focus on personal development, planning and reflective learning. The module aims to:

• enhance and develop students’ communication and study skills in preparation for an undergraduate degree in Business

• develop self-awareness, and reinforce the concept of reflective practice to allow students to develop into effective reflective practitioners

• introduce students to researching subject material from a wide variety of sources

• create in students a keen awareness of the business environment and to develop creative and dynamic approaches to contemporary business problems

The module aims include helping students to improve their:

• academic reading and Writing

• researching and report writing

• application of knowledge

• communicating and presenting orally and in writing

• problem solving and decision making

• self-assessment and reflection

• Creativity

This module currently runs:

all year (September start) - Tuesday afternoon

all year (September start) - Monday afternoon

This module introduces students to how universities work and how they can be successful in their studies. It provides an overview of the opportunities and challenges at university. The module is designed to provide students with the main elements of the learning process. An important distinction is that students enter university to learn, not to be taught, and this module is designed to provide students with guidance in the learning process. It introduces study techniques addressing time management, academic reading and writing, note making, academic integrity, etc.

This module also introduces students to the different courses offered by the university to prepare them for their decision regarding which course they wish to take following successful completion on this foundational course. In addition, students are introduced to, and will practice, a wide range of skills necessary for successful academic study, such as exam technique, academic literacy, creativity and critical thinking.

The module aims to:

 provide students with a sound understanding of what is required to succeed when studying at university level;

 provide a framework for the development of a range of academic, research, and attributes that will contribute to life-long learning and employability;

 provide students with ‘tasters’ (that is introductions) to all GSBL’s programmes of study to enable them to make informed decisions regarding their future study.

This module currently runs:

all year (September start) - Tuesday afternoon

all year (September start) - Monday afternoon

This module introduces students to the contexts of business. Business functions including innovation, operations, marketing, human resource management, finance and accounting, all of which interact with one another, can only be fully understood when the environmental, organisational, and strategic contexts within which the business operates are also understood. The focus of this module is the development of students’ understanding of how business organisations work and operate in the wider environment. Students’ have opportunities to examine the various functions of businesses and their relevant environments. They will analyse a variety of business situations and cases. This module introduces students to the concept of globalisation in terms of its impact on socio-cultural, political, economic and technological factors. The main aim of the module is to introduce students to the impact of various contexts on business itself, and to provide them with opportunities to enhance a wide range of academic and business skills such as commercial awareness, and sensitivity in terms of people and cultures.

This module currently runs:

all year (September start) - Monday morning

all year (September start) - Monday afternoon

all year (September start) - Tuesday morning

all year (September start) - Tuesday afternoon

all year (September start) - Wednesday morning

all year (September start) - Wednesday afternoon

This module aims to provide students with a thorough overview of the numerical and Excel/spreadsheet skills needed to analyse data in the business context as well as dealing with the numerical aspects of business and management. The module encompasses aspects of mathematics, statistics and information technology relevant to not only the business management course but also to all other UG courses. The module focuses on numbers and data and their computational and analysis techniques that leads to the understanding of Accounting, Finance, Business, Aviation and Economics related information. Students will make use of a range of facilities on Excel to calculate, analyse and present numerical data efficiently.

Year 1 modules include:

This module currently runs:

autumn semester - Wednesday afternoon

Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

Aims of the module:

1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.

2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.

3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.

4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.

This module currently runs:

spring semester - Tuesday morning

spring semester - Tuesday afternoon

spring semester - Wednesday morning

spring semester - Wednesday afternoon

spring semester - Thursday morning

spring semester - Thursday afternoon

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their Weekly via learning log, feedback from stakeholders, their reflections. It allows them to share their journey with others and to organise elements of it to help them progress further.

This module currently runs:

spring semester - Tuesday morning

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within Events and in the Music industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.

The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.

2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their weekly work via learning log, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

This module currently runs:

autumn semester - Wednesday morning

London’s Visitor Economy aims to showcase the extent of visitor economy in London and encourage tourism and events students to examine its potential with regards to their studies, professional development and employability. The module will explore different dimensions of global city’s visitor economy, both in class and in the field.

With over 19 million international tourists per year, some 12 million domestic tourists in addition to over 200m day visitors, London is one of the major city destinations globally. However this poses problems for tourism managers in terms of spreading visitors temporally and geographically within the capital, catering for very diverse visitor groups and maintaining its competitive position vis a vis rivals for leisure, events and business tourists in an uncertain international environment.

The module aims are as follows:

• To develop a practical knowledge of London’s evolving visitor offer for leisure, business and events tourists.

• To facilitate students ability to identify the needs and preferences of London’s diverse visitor groups

• To enable students to identify specific visitor experiences to suit specific tourist audiences

• To gain insight into the challenges faced by visitor managers in providing strategies, services, experiences and events for diverse visitor groups

• To become familiar with the market intelligence, tourism and events reports and strategies produced by London’s Destination Marketing Organisation to guide London’s Visitor economy.

This module currently runs:

autumn semester - Monday morning

In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet.

As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.

The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education.

The module also aims to assist students in the acquisition and development of the following skills:

1. Academic Reading

2. Research

3. Application of Knowledge and Presenting Data

4. Communicating/presenting – orally & collaborating / working with others

5. Critical Thinking and academic Writing

6. Self- assessment/reflection

This module currently runs:

spring semester - Monday morning

spring semester - Tuesday afternoon

spring semester - Wednesday morning

The module aims to provide an understanding of the marketing process in contemporary organisations and in the context of tangible goods and services. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer insights applicable to tangible goods and services marketing.

The module aims to:

● Provide an understanding of the theoretical foundations and practical application of marketing

● Provide an appreciation of contemporary issues in marketing.

● Develop students’ academic writing, application of knowledge and data interpreting skills.

● Develop students’ researching and analysing skills.

This module currently runs:

autumn semester - Monday morning

autumn semester - Monday morning

autumn semester - Monday afternoon

autumn semester - Monday afternoon

autumn semester - Tuesday morning

autumn semester - Tuesday morning

autumn semester - Tuesday afternoon

autumn semester - Tuesday afternoon

autumn semester - Wednesday morning

autumn semester - Wednesday morning

autumn semester - Wednesday afternoon

autumn semester - Wednesday afternoon

autumn semester - Thursday morning

autumn semester - Thursday morning

autumn semester - Thursday afternoon

autumn semester - Thursday afternoon

autumn semester - Friday morning

autumn semester - Friday morning

autumn semester - Friday afternoon

Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

The module introduces data-based decision making and performance measurement and provides students with the practical experience of using Excel to transform data into meaningful information. It further introduces students to forecasting, target setting and project management. As such, it provides students with an understanding of the fundamentals of statistical methods for business decision making. In doing so, it provides the skills and knowledge required for levels 5 and 6 modules, including the dissertation and consultancy project, that develop and evaluate the quantitative aspects of business management.

Overall, this module develops the analytical and communication skills relevant to understanding business information, with an emphasis on problem-solving techniques in the context of business management, decision making and performance measurement.

This module currently runs:

spring semester - Monday morning

The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices.

The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

Year 2 modules include:

This module currently runs:

autumn semester - Tuesday morning

Cities, Tourism and Eventfulness is designed to equip students with an understanding of the significance of events for the management of cities, and of cities for the management of events. The rise of the ‘eventful’ city in recent years demonstrates how cities have been using events strategically to tackle a range of post-industrial urban challenges – to boost the urban economy, as part of their regeneration strategies, to attract visitors and tourists, to rebrand the city, and to make it an attractive proposition for investment. In the words of many boosterist slogans ‘a place to live, work, study and visit’. The events in question can be cultural events or business events. They can be recurring events such as annual festivals, or one-off events that require competitive bidding (such as an Olympics or European Capital of Culture) and which may involve considerable investment in infrastructure. Such event-led regeneration and the associated legacy-planning is typical of mega-events. But this approach has spread to the local level as the case of the London Borough of Culture programme where London Boroughs compete for GLA funding to stage a year-long festival. To be successful in this, cities need to nurture their creative sectors and work in partnership with events organisations and cultural organisations.

Cities Tourism and eventfulness explores the conceptual basis for eventfulness, the ‘festivalisation’ of cities at different temporal and spatial scales and the implications of events and tourism for urban development, revitalization and sense of place, with particular reference to urban spaces and ‘quarters’ that are developed as a focus for events and tourism.

This module is a core for BA Tourism and Travel Management and BA Events Management, students and an option for BA Events and Marketing students. As such it provides an understanding of the key role that events and events tourism play in the cultural and creative industries of cities and how they are used in eventful strategies to address key urban challenges which can be economic, social, cultural, planning or environmental. The result is an array of events that are used to regenerate cities, animate public spaces and enrich the lives of residents and visitors.

This module aims to:

Equip students with an understanding of the current debates and explanations of the reasons why cities aspire to become eventful.
Increase awareness of the ways in which cultural events and cultural organisations can be used instrumentally to address urban problems
Examine critically the notions of urban entrepreneurialism, creativity, festivalisation, place-making, event-led regeneration and legacy,
Increase awareness of the positive and negative impacts of using events, creativity and tourism in the revitalization of urban spaces and ‘quarters’
Develop skills of research and analysis in developing an original case study of an eventful city.

This module currently runs:

spring semester - Wednesday afternoon

The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environment within the live entertainment sector and beyond.

This module contains significant practice and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.

We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

Module aims:

To explore the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
To enable students to apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
To develop student ability to assess budgetary and marketing priorities in event management and promotion well as PR and other implications (merchandising, sponsorship, branding and the likes)
To examine the practical challenges of providing and evaluating successful events
Empower students to relate academic learning to industry practice in specific contexts and identify their own competencies in a real-life live events environment.

This module currently runs:

spring semester - Monday afternoon

This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.

The module aims to:

Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as the relate to B2B and B2C customers.

Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development.

How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated.

Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory & ethical framework in which marketing communications operate and responsible communications.

The module also aims to assist students in the acquisition of the following skills:

Academic and highly specialist writing and reading

Analysing data/research

Critical thinking and being creative

Communicating/presenting, orally and/or in writing

Digital Literacy and IT skills

This module currently runs:

spring semester - Monday morning

spring semester - Tuesday morning

spring semester - Wednesday morning

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Events Management (including foundation year) - BA (Hons) drafted

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